THE ADVANTAGES OF Internet MarketingPosted by Cline Shah on May 12th, 2021 Whilst it is fair to state that Online marketing has certainly had an impact on offline trading figures, the comparisons aren't directly proportionate for the easy reason that the web has exposed huge new markets that have been not feasible before this 'information superhighway' was born. The interactive nature of Online marketing, and the low costs involved with distributing information and media to a global audience, makes an extremely attractive platform for any business design, regardless of size. Latest figures from credit card issuers report a 15 billion dollar turnover from Internet sales within the last year, and rising rapidly. So it is unsurprising that budgets for Internet marketing are going for a bigger slice of the advertising cake and the amounts of individuals earning their living directly from Online marketing are ballooning off the scale. Internet marketing draws together all of the creative and technical areas of the Internet, which include design, development, advertising and sales, and the techniques used in Internet marketing include search engine marketing techniques, email marketing, affiliate marketing, online advertising and more recently, social media methods as used in blog marketing, and viral marketing. Internet marketing is the process of building, growing and promoting a business individual or organization through any online activity including websites, blog sites, article marketing, press releases, online market research, email marketing, and online advertising. To be able to fully comprehend the huge benefits provided by the Internet marketing process, it is difficult not to draw comparisons with offline marketing techniques, but it must be remembered that one is not a replacement for the other. Internet marketing and offline marketing will both have an important part to play later on of any business, assuming it isn't purely Internet based. Let us now consider the benefits that Internet marketing has to offer.. Low Cost Since the Internet could be seen as a 'free for all' activity center where information is shared freely with all interested parties, the cost involved in the overall Online marketing strategy is relatively low. In addition to the obvious expenditure incurred in operating a web site, a big proportion of the budgets set aside for Online marketing will typically be swallowed up by services and resources offering expertise in the many marketing techniques that fall under the Internet marketing umbrella. For instance, Search Engine Optimization plays an important role in the positioning of an internet site in search engine rankings and the larger organizations will most likely employ the services of search engines optimization company to handle this duty. Equally there are Internet Advertising Agencies available to handle all aspects of online advertising. Smaller companies or sole traders may carry out their own seo and advertising campaigns and would want just a few hundred dollars cover marketing software tools. Either way, the overall cost of Online marketing is much lower than the price of a similar offline campaign. Additional hints From Any Location All activities that fall under the Internet marketing banner can simply be organized from a laptop. Most communications are made using online contact forms, email or instant messenger, and payments for items such as for example web site hosting, online marketing software tools and resource fees can all be paid online utilizing a credit card. Web site design and management can be another area of Online marketing easily managed from a laptop. The versatility of the 'laptop' means that these duties can be executed from any location and therefore those involved in the Internet marketing fraternity can easily work from the simple home office, and even when abroad. Commuting is totally unnecessary. The Level Playing Field Unlike offline commerce, the utilization of Internet marketing techniques now make it possible for an individual or sole trader to compete with the larger organizations in his online business. It's true that a larger company whose name was on everyone's lips would have a head begin in the marketing of their site, and a more substantial presence in the internet search engine pages, beyond that the doors are opened and it's quite common to see a smaller commercial outfit riding greater than their much larger competition browsing engine results. Yes the web advertising budgets will be much bigger for the national companies, but there are various Online marketing techniques and resources open to the solo marketers that would help them to stay in touch. There are literally hundreds of new Internet millionaires developed every day.Like it? Share it! More by this author |