4 Tips to publish on a Real Estate portal and be more visible than your competit

Posted by Ahsan on December 13th, 2020

The truth is that the real estate sector has been presenting changes, either due to the economic and health crises, the change in consumer buying behavior and different factors, which have caused marketing to evolve from a traditional style to a digital one.

All this change has led agents and advisers to renew themselves , and there is no other option in the real estate world if you want to achieve sales and close deals, remember that:

"Sales are the consequence of the marketing actions we carry out"

So, real estate marketing are simply these tools and processes that we use to our advantage to achieve our objectives, focusing from the point of view of the client, be it that seller or landlord or the end client who is going to buy or be a tenant of that property. .

real estate marketing portal

On this occasion we want to tell you the 4 key points that a publication in a real estate portal should have and how you should focus the content to be more visible than the rest of the publications of your competitors

1. Create a direct and attractive title

A common mistake when writing the title is to make it long, remember that a long title does not mean that it is flashy. The ideal is to be specific, placing the location (state-colony) and the price, in the same way avoid using capital letters, in the writing using capital letters is synonymous with yelling at the reader.

SkyMarketing Islamabad is a leading marketing company working on many real estate projects like smart city Lahore, capital smart city Islamabad and development housing societies in Pakistan.

2. Use good quality images

The photos are the most important thing in the publication, but before you start taking photos you should arrange the locations to get the best attributes of the house or apartment.

Eliminate all elements that can distract the customer :

If the room has curtains or blinds, the ideal would be to open them so that a little natural light enters and the details can be better appreciated.

Remove personal items :

Photographs, stuffed animals, sculptures. The room should be decorated with a "minimalist" so that the future bought can get used to the idea of ​​living there, with their own style of decoration.

Clean the spaces:

We refer to making the beds so that they are impeccable, ordering the armchair cushions, placing a centerpiece in the dining room or those details that no matter how small they are, will make a big difference in the photographs.

Time to take the photos!

At the time of taking the photos, sunlight will be your best ally, in case there are closed rooms in the property, you can use artificial light to give clarity.

You must be careful with the use of the camera flash, as it can generate unattractive reflections, for example, if you take photos in front of mirrors or windows using the flash it would be a terrible mistake for the aesthetics of the photo.

What should be the main photo for the publication?

The main photo is in charge of drawing the user's attention. Photos of the exterior are ideal, whether it is a house or an apartment, a photo of the facade can work.

So what are the post photos.

General Photos: Posting general photos of the property will give the client an idea of ​​what is in that property. You can take photos of the most important areas such as bedrooms, bathrooms, garden, balcony, living room.

Photos of the details: If you want the client to feel more certain that the property they are seeing in photos is a cozy place and in good condition, you can take detailed photos, that is, of the windows, locks, door knobs , bathroom taps. This is additional information that end users of a real estate portal are looking for.

Quality photos: It is useless to take detailed photos of each room, if they are going to be blurred or pixelated. The idea is to have quality photos, where you can see the light inputs, the details and the real size of the rooms.

real estate portal images

Details to consider:

To take pictures, you can place the camera at an average height of a person, that is, more or less the vision that a client would have when viewing a room in person.

Avoid photos of rooms that are in poor condition.

Use a minimum of 6 to 8 photos. The more photos you have, the better, as the customer will have more information.

Take care that the photos are not repeated, if you are going to publish 10, 15, 20 photos, which are not from the same room, it is important to remember to cover all areas of the property.

Avoid showing personal items in photos.

Avoid backlit photos, this will detract from the quality of the photo.

People must not appear in the photos. Only the facilities of the property.

Do not use watermarks for photos, as it takes away visibility for the user.

3. Write an Attractive Description

A common error in the description when it is published on a real estate portal is to use phrases such as "take advantage now" "the place of your dreams" "the ideal house" this type of hackneyed phrases the only thing they generate is distrust in the user.

real estate portal content

The ideal is to be direct in the description, the client is looking to read those important aspects that meet their requirements and needs or not. Whether or not it is the house of your dreams, that will be decided by the client.

Number of rooms.

Number of bathrooms.

Areas close to the location.

Your goal as an agent or owner is to make this reading of the characteristics of the property enjoyable.

If you know the target audience, much better, since you will be able to use their jargon, focus on the main needs and capture the attention faster within the real estate portal.

Use content marketing strategies; Summarize the information and write a few sentences at the end of the description so that the client goes to contact the agent.

They can be phrases like:

"Enter your information to get in touch"

"If you are interested fill out the form"

"Contact the seller and buy your house now"

If you accept mortgage loans it is also good information to specify in the description.

4. Include the important data and verify it

real estate data portal

Make sure to fill in all the property characteristics fields, we refer to:

Square meter

Parking lot.

Land in m2.

Also verify that your contact information is correct, avoid the typing errors that are common when entering data.

Phone number.

Name of the real estate agency.

If you have doubts about how to upload the publications, you may be interested in this step by step article to publish properties in Lamudi .

We hope that these tips have worked for you to have a more specific idea of ​​the best ways to publish on a real estate portal. Make your publications the best!