Top 5 Management and Marketing BooksPosted by arun on July 24th, 2014 Books are the storehouses of knowledge. They have everything that you need to learn. Whatever be your field of study, there will definitely be books on it. If you are studying management or marketing, then books are definitely your best friends. In the marketing world, change is the one thing that is constant. So, learning principles and theories alone are not enough. You should read marketing books writing by stalwarts in the field as it will give you a closer look at their success stories. As you climb up the ladder in your career, management skills become more and more important. Yes, there could be mentors helping you take each step up the ladder, but management books will give you an insight into the minds of some of the greatest managers in the world. As a student of marketing, here are some of the books that you should definitely read:
Filled with anecdotes and lots of realistic stories, this book will help you solve personal as well as professional problems. The Alphabet of Economy by Philip Henry Wicksteed This book will take you through the basics of mathematics, so you will be able to understand the economics of the financial world. The Five Dysfunctions of a Team: A Leadership Fable by Patrick Lencioni Expertly weaving an interesting story of leadership, the author talks about team and what holds it together. Construction Financial Management by S L Tang If you are in the field of real estate and construction, then get your hands on this book. It will tell you all that you need to learn about balancing financial statements to analyzing project proposals. Who Moved My Cheese by Spencer Johnson This management book takes on a lighter note and talks about the importance of coping with changes. As a student of marketing management, you should also have a good knowledge of marketing and its intricacies. The top 5 must-read marketing books you should definitely have in your book shelf are:
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