3 Tips To Improve Your Facebook Ecommerce CampaignPosted by Ganesh Mane on February 1st, 2021 3 Tips To Improve Your Facebook Ecommerce Campaign Without a Facebook ecommerce campaign, your business is either not going to generate a customer base through offers such as free ebooks, or/and, your business is not going to generate sales. Facebook is a fantastic platform for getting people to convert and when you know how to track your conversions. Another great advantage is to use Facebook when creating ecommerce marketing campaign. You will find it very easy to keep track of what ads are working and what isn’t. Pick The Right Conversion Event For Your Business Here is a list of the custom conversions you can choose from: View Content Chances are, your add to cart or initiate checkout options have more data against them and likely more than 50. That way, Facebook’s algorithm will tend to provide you with better results. Know Your Custom Journey Like The Back of Your Hand It’s unlikely that you will find a customer who is willing to buy on the spot from you without being wined and dined a bit. The analogy of the couple who first meet and proceed to get married is the perfect example for explaining this point. Person A and person B have just met in a nightclub Learning about your customer’s journey increases your chances of success on Facebook. How? By creating specific campaigns/ads for where the buyer is at for example somebody who is looking to move house could be delivered an ad from a removal company with a removal checklist. Use Lookalike Audiences To Scale Your Conversion Campaigns Here’s where lookalike audiences come in to play. And they’re perfect for scaling your campaigns in order to reach those customers who may not have heard of your brand. P.S. If you want to really make the most of a lookalike audience, create an audience based on people who have already purchased (if you have the data). There You Have It… Learn Digital Marketing From The Digital Sandbox Digital Marketing Institute in Pune To know more about our digital marketing institute in pune please click here https://www.thedigitalsandbox.org Like it? Share it!More by this author |