Great benefits of professional product photography

Posted by adwardjack on February 8th, 2021

Architecture, Real estate, Hotels, and Hospitality  Photography is a company that sells products, your products are the backbone of your business.

Whether you sell online or through a retail store, selling your product can help your business succeed. Today, consumers are increasingly ignoring images that aren't attracting attention, being visually struck, whether they're photos or videos. 67% of consumers feel that image quality is "very important" when making a purchase decision. In this article, we'll show you six benefits of investing in high-quality product photography.

As mentioned above, businesses need to "get through the noise" in an increasingly visual society. Images are flooding wherever you go, physically or online. The days when nice pictures on white backgrounds are enough to help consumers notice your product are over. Today, we have had a lot of success with crisp images, stop motion, or cinemagraphs. All these keys stand out from everything else. They stop and make consumers aware, and stopping and making consumers aware is half the battle.

Excellent, high-quality, creative product photos are the key to making your product stand out from the crowd.

A strong brand identity helps consumers differentiate you from their competitors, protect your values ​​and build your reputation. Having good and consistent branding helps to establish this identity. Unfortunately, many brands do not include this idea in their product photos. For these brands, there is no easy way to further establish their brand identity. High-quality product photos that match your brand image amplify the impact of your brand identity.

One of the areas where brands are starting to take product photo branding seriously is Instagram. Brands with a well-established brand image manage Instagram posts to make them visually appealing and consistent. When consumers look at an image that fits within a brand, they can quickly see which brand the product belongs to, without the identification mark. This is powerful.

Consumers are 40 times more likely to share images and content on social media channels. The more content is shared, the more likely it is to reach new consumers. The greater the impact an image has on content, the more likely consumers are to share it. Creating shareable content begins with knowing and understanding the market. Not only do you create images that match your brand, but you also create images that resonate with your market in a way that makes them want to share it with their friends.

More and more consumers are searching for images on Google when looking for products. Google knows this and has put a lot of emphasis on good visuals in titles related to what the product is. Having an image that stands out from the crowd will make your product stand out when consumers are looking for a product like you.