Enhance Brand Image with Printing Packaging Companies

Posted by cannoneye on January 29th, 2015

The earlier concept behind packaging was protecting products during transport and storage. But soon it has become an effective tool for marketing. Due to the rising competition, brands continue to fight for customer attention. And thus attractive packaging becomes an important factor in this fight. Consequently, brand owners and even retailers strive to achieve efficiency and innovation in ever increasing diverse packaging process.

Product displays on the basis of concepts would bring more and more eyes required for easy sales. Smart packaging- unique and impelling helps to build an emotional attachment with brand. Basically, print and packaging indirectly depicts brand’s promise of delivering faultless quality. The display of a product has a sub conscious influence on customers. They are easily able to recognize the target brand amongst varied options, thus useful in making quick and easier choices.

Brand icons over the products as soon as taps into minds and hearts of consumers, they recollect easily the personal experience attached with it. In other words, emotions are attached with brand icons in the form of memories and feelings. On product displays, thus attractive brand icons are highlighted to evoke these emotions resulting in long term relationship between brand and consumer. Aesthetics role in creating packaging material is to hold the attention of onlookers when they are making purchasing decisions.

As per the studies conducted on consumer behavior regarding product wrappings, “one third of product decision making gets affected by packaging and personal preferences.” Some of the major attributes that make a packaging influential are briefly discussed below-

• Typography- Fonts can be cool, elegant, sophisticated, classy, straightforward, delicate or austere and chances for many other possibilities also exist. Apart from this, readability of fonts would allow consumers to actually spend some time in front of your products. On the other hand, complex, unclear or difficult to read fonts in terms of color, style or size will turn away customers from reading your packaging.

• Color- To distinguish a brand amongst competitors, color is the most effective way across all other means of communication with the target customers. So, smart use of colors in designing product coverings is very much required. Choice of colors should be attractive enough for the target group and capable of sending the right message about your products. For instance,
• • Brighter shades are used for promotions in a less professional manner.
  • White color stands for the simplicity, genuineness and simplicity of the product.
  • Black denotes expensive range being a powerful and much impactful in splendor.
  • Red excites all, thus generally used in launching new collection to keep the thrill high while grabbing more and more eye balls with its striking glow.
  • Sunshine yellow makes everyone happy and hence a safe color to play with.
  • Green is a color of growth, harmony and safety ensuing consumers they are investing on the right product.

Innovation Effect- Be crafty and creative to increase the possibility of consumers shopping with you again and again. As per the studies, around 52% customers love to go back to brands which offer products in premium packaging. Logic behind this is consumers feels more well treated when printing packaging companies show great attention to wrapping.

Cannon eye is an advertising agency which offers various colorful printed jobs on a variety of papers (45 gsm to 400gsm). Printing for banners on foam sheets or foil stamping, window patching and embossing, there is much more that print & packaging professionals handle here.

Article Source:- http://goo.gl/F1dw2E