Why do You Need An Advertising Network?
Posted by Aaeesha on March 16th, 2015
Mobile advertisement refers to the advertising done through mobile or wireless devices (mainly phones and tablets). It is one of the sections of the generic mobile marketing. Mobile advertising has been recently valued at 4.6 billion globally, whereas computers are approximated to have sales worth 1.1 billion. An advertising network is a firm that acts as a mediator between advertisers and websites and developers. They basically match ad space from the inventory with the demands of the advertiser.
AdIquity, the global advertising network of mobile devices brings together app developers and publishers and helps them to earn more revenue. The firm also helps ad agencies and networks, demand-side platforms and buyers to acquire greater mobile traffic and grab the opportunities that mobiles ads present. The mobile ads sdk by the firm allows one to increase income through mobile device advertising. There are numerous options, features and facilities for the advertisers, the publishers, the app developers and the demand partners.
AdIquity offers high quality integration options for the app developers. One can easily integrate and increase one’s revenue by either using the Ads ’N’ velope or the cross platform mobile ads sdk or cross platform apis. The Ad ’N’ velope’s fully automatic integration method can get the developers the best way to utilize their inventory. One can achieve integration without any kind of coding and enable rich media, interstitial and video ads at the launch the exit of apps. One can also track the app activity through the Google Analytics integrated feature.
AdIquity offers options for rich targeting, ad formats that are presentable and also retargeting. The ad formats include video ads, mobile rich media ads, interstitial ads and banner ads. With all these options advertisers will definitely get maximum returns on their investments. One can create, upload and manage their ads round the clock. AdIquity also has dedicated managers and executives for handling all advertiser related operations.
The firm offers great opportunities for the publishers to monetize their websites fully. AdIquity can help publishers to earn maximum revenue from their traffic. The App Now feature converts a mobile website into an Android app within a few seconds. The advanced forms of reporting the firm has enabled one to optimize the ad inventory for maximum monetization. The cross platform ap is and simple integration of Ad Code allow one to realize the full potential of one’s site. The highlights of the Geo Sense feature are the flexibility in the Geo fence regions, usage of latitude and longitudinal points for absolute accuracy, etc. One can increase the ad engagement and the user experience by choosing a mobile rich media ad from the vast selection available. With so many choices and interesting features available one can easily monetize one’s apps or sites, or advertise in mobile devices.
