Things to be mindful of when designing a logo

Posted by Harry on April 1st, 2021

For a brand to be recognized the thing it requires a logo that is designed in such a way that it fully represents the brand. Doing this makes the company's name easier to recognize, making it draw more customers to the brand. This is why most companies get their logo designed by a professional designer.

But for it to look great it needs to be designed in such a way that is perfect for the business. But for it to be perfect you need to know the different ways a company’s logo can be designed.

Are the colours perfect?

Colour play a very important role when talking about creating a brand identity that is created in such a way that it appeals to the audience. This is why many designers prefer picking the colour in the last.

Every colour represents a certain emotion, so if you are using the colour red you are showing adventure, violence and danger. But this doesn’t mean you can use any type of colour, you need to be very specific and only pick those that you know will be able to represent the brand.

Is the name visible in the background?

Whenever a label is being designed there is a time where it is shown to the company. For the company to fully understand what you are trying to show you have the option to add a background that the designer can get an idea of what the design is all about.

When picking an image you need to be very careful and make sure that you are picking the correct images. The way you can be sure about this is by checking the custom logo design services by yourself and making sure the design you are using is perfect.

Is it scaled properly?

The most important thing is scaling. We all know the most important reason a business gets a logo is for advertising. They are used in brochures, Business cards, Twitter, Instagram, Facebook and many others.

For it to fit perfectly you need to make sure that it has been properly scaled. When scaling it for all these different platforms make sure that the person is using Adobe Illustrator as they allow you to proportionally scale the custom logo.

Is it easy to understand?

This is one of the easiest things you should be checking. The way to do this is easy just look at the custom logo and check if the companies name visible or do it requires you to go near the screen or squint your eyes.

This mistake can be possible as the screen a designer uses is comparatively small compared to the billboard these businesses are advertised at. If this does happen make sure it is fixed immediately as it affects the reputation of the business.

Wrapping Up: 

These are a few different issues a designer should be careful about when he/she is designing a custom logo design for a business. One thing you could do is make sure that the person working it is experienced, as doing this can protect from all the different issues.