Expert Tips For Mobile PPC-Tips That Really Work

Posted by nettonic on July 30th, 2015

To be successful in this age of Smartphones, it is very important to have a good mobile strategy in place. With increase in mobile usage, mobile PPC is on top of priority list of the companies who wish to boost their sales. If you are one of those companies who are losing sales due to poor mobile advertising, here are some expert tips for mobile PPC, brought to you by NetTonic Ltd-the leading company for PPC management and search engine optimisation in UK.

Determine the level of engagement and conversion

To determine the level of engagement with your site and conversion, use your web analytics. Then use this information to make effective mobile strategies to increase brand engagement and conversions.

Mobile keyword research requires a different approach

When it comes to mobile, keyword research requires a different approach. People who use their mobiles to search online use short search phrases. Generally, their search behaviours and habits are different from desktop users. “Incorporate mobile-intent keywords”, suggest the experts at NetTonic Ltd, which is UK’s leading PPC agency. Also, use mobile-preferred ads for reaching the users who might be interested in visiting your location physically.

Create easy to view and use mobile landing pages

One of the most important aspects of mobile PPC is-optimisation of mobile landing pages. Users should find them easy to view and navigate. Here are some tips you can use:

• For easy reading, be brief and legible and include bulleted lists.
• Keep the images small for easy loading.
• Buttons should be easily clickable and easy to see without zooming.
• Forms should not be long and difficult to fill.
• Don’t forget to include a clear-call to action.

Include call extensions

Since, Smartphones allow users to perform many tasks at time, like-texting, calling, running apps, using social media etc. So, you can include call extensions, which are much more valuable than clicks.

Let your customers know your site is mobile optimized

All the modern companies these days have realized the importance of optimisation of their site for mobile. So, to stay ahead of the flock, include ‘m’ at the beginning of your URLs-this is to let your customers know that your site is mobile optimized.

Integrate mobile PPC with your overall digital marketing strategy

 Integrate your mobile PPC strategy with your overall digital marketing strategy. Mobile PPC shouldn’t be an isolated approach, if you wish to have a successful digital marketing campaign. You should invest in other areas such as social media marketing and search engine optimisation as well, suggest the PPC management experts at NetTonic Ltd.

Today, no digital marketing strategy is complete without having a strong mobile strategy in place. Use these tips by NetTonic Ltd for a successful PPC campaign, or simply contact the experts at NetTonic Ltd for effective digital marketing strategies that will take your company to new heights of success. From small start-ups to large establishments, NetTonic Ltd is the number one choice in UK for PPC management, social media management and search engine optimisation in UK.

To know more, visit-http://www.nettonic.co.uk/