The Top Search Engines plus some New IdeasPosted by Ditlevsen Reilly on April 30th, 2021 When it comes to se's, here are a few that automatically pop into your head. Google, Yahoo and MSN are widely known and are by far the most popular. Google alone has cnnislands whopping 70% of the search engine market share. In the united kingdom it's even higher at 87%. It is little surprise therefore, that whenever people think about search engine marketing techniques (SEM), they think no more than the options supplied by these, the big few. Whilst advertising with Google's paid placement or pay-per-click (PPC) services such as AdWords will undoubtedly allow you to get more business, it is also prohibitively expensive. Despite having Yahoo and MSN offering more affordable advertising for a lower market share, the popular keywords can still consume a large chunk of one's marketing budget. When offset against the increase in revenue caused by this kind of advertising, needless to say, the big search engines remain offering a good deal, nonetheless it is important to realise that there are many other, smaller search engines that can offer really cheap services that can still increase your online presence. Additionally it is vital that you target your SEO at as many search engines as possible. Where this is also true is with the newcomer search engines. There are many just starting up that use some very promising technology and could well prove to be another big thing. As these newer se's increase their user base, having them marketing your site can be extremely beneficial in attracting more people to your website. Search engines such as for example Quintura.com offer a clever way to search. Starting with a basic keyword search, Quintura.com then shows a keyword "cloud" at one side of the screen and the serp's at the other. While getting together with cnnislands of keywords, your search updates in real-time. Still light enough to be fast, Quintura.com is considered by many to become a real contender for taking some of Google's market share in the foreseeable future. Another search engine utilising the newest technology in innovative ways is SearchMe.com that is a fine exemplory case of a "visual search" engine. When searching on Additional info .com you will get the results in a collection of 3D windows displaying web sites visually. This web site is impressive to say minimal, and for individuals who value an aesthetically pleasing website, it includes something far more attractive than the text only search engines can. Focusing on these along with other search engines together with your SEO activities will ensure you don't lose out because they become more popular, and since they are much less widely known, their PPC marketing packages will be much cheaper compared to the giants such as Google. Consider looking into new search engines a valuable part of your online marketing plan.Like it? Share it! More by this author |