How To Grow Your Business Using Social MediaPosted by Fraser Wilkerson on June 8th, 2021 Hire an in-house team or work with a startup marketing agency? The pros and cons of in-house staff. Whether starting out from scratch or expanding an existing business, you will want to ensure each dollar of your startup marketing budget goes toward your company succeeding and getting you on top of your target audience. While working with an outside agency may be more expensive, it may also result in a higher return on investment. In-house staff may lack the skills and training required to help your company take off and stay competitive in today's marketplace, while the added cost of working with an outside firm may not be enough to benefit your business in today's economic climate. The advantages of working with an in-house startup marketing agency, however, are many. For one, agencies can be a great source for networking opportunities. A large number of agencies exist with links to several companies and job listings, ensuring you'll have access to thousands of jobs that match your specific skills and qualifications. Additionally, agencies typically have connections and relationships with key personnel and connections to help your business move forward, including: Work with an experienced mentor. Agencies frequently hire coaches to guide them as they establish their strategies and learn the ropes. A good coach can help you learn which tactics work well and which tactics are counterproductive. Moreover, he or she can help you test your tactics and fine tune your startup marketing agency. In addition, mentors can provide information about pre-launch market tests and help you develop your own testing tactics. These tests can give you insight into what works and what doesn't for your particular business. Use a good tracking tool. Most marketing agencies outsource tracking to Web companies, but you should do it on your own. This way you'll know how effective your SEO strategy is. Look for a comprehensive and easy-to-use tracking platform. Tools such as Google Analytics will provide detailed information about visitors to your site as well as the number of pages they view and click through. You'll want to see what keywords (and, more importantly, phrases) bring in traffic and how often these keywords appear on your website. Utilize keyword research tools. One of the best things about working with an experienced startup marketing agency is that they will be able to tell you which words you should avoid using. "SEO" and "keywords" are words you'll likely hear over again from businesses looking to grow their business development. Avoid these words at all costs; they will slow down your growth and prevent visitors from ever finding your site. Work with a social media company like Facebook or Twitter. Both of these social media companies like to see evidence of organic traffic coming to your site. If an agency is promoting one of their clients' products, it's a good bet they're also promoting it via social media. Use the same tactics to market your own product; if it hasn't yet been ranked high on the SERPs, start there! A startup marketing agency can show you the best way to market your product and to grow your company. If you have a good plan and follow through on the plan, it won't matter which marketing tactic you use to get people to notice your site. If you're not careful, though, you can easily get distracted and find yourself in the midst of an organic growth that you never saw coming. So, work with an SEO company that has your best interests in mind. It'll ensure your success both now and down the line. When it comes to growing your business, there's a lot that can be said about working with a team of experts who understand what you are looking for. Of course, there are a lot of different things to consider when you're considering using a search engine optimization firm, but there are also a lot of benefits to working with one. For example, you can receive help designing your website and ensure that it's optimized to rank well on the major search engines. With social media marketing , you can grow your customer base by reaching target audiences across the globe, whether you have a physical presence or not. No matter what type of startup marketing agency you choose to work with, you can be rest assured that the professionals that you hire will work with you to ensure that your online presence grows effectively.Like it? Share it! More by this author |