Internet marketing is called many things. There is interactive marketing, digital marketing, web marketing, local internet marketing—all of which don't necessarily mean the same thing, but form part of one overarching concept that is internet marketing. Exactly what is internet marketing? Below are major things you should know about its scope and relevance:
Internet marketing is a means of promotion and advertising for businesses with the use of internet channels instead of traditional print and broadcast media. These are online channels that your consumers are likely using, ranging from websites to emails, social media, and search engines. Local marketing has to do with directing online marketing efforts towards a certain location or demographic so that activities can be focused on engaging a more targeted population.
Most businesses nowadays have their website—even really good and well designed websites. However, having a website isn't nearly enough to attract the attention that your business needs from potential customers. Your online asset should be highlighted so that customers will discover what you can offer. This is where internet marketing comes to play—helping you get noticed and become more visible online. Remember that even the most beautiful storefront hidden in a dark alley will never attract as many (or even the right kind of) customers.
One of the many ways to highlight a business online is by placing advertisements or references on other websites in the form of articles, backlinks, infomercials, banner ads, and similar types of content. These online marketing vehicles will help you attract valuable visits—some organically, others for a price, such as when using paid ads.
Search engines are also one of the major channels through which websites are discovered by target audiences. Search engine optimization is and will always be an essential part of any internet marketing strategy, allowing search engines like Google to see you as a relevant resource for what end users are looking for, whether it be information or an actual product or service. Other online marketing strategies that primarily involve search engines include pay per click advertisements and other search marketing techniques.
Social media advertising is also gaining popularity as more and more consumers turn to social media for leisure. Other age-old but still relevant means to market a local business online include affiliate marketing, display advertising, email marketing, inbound marketing, directory submissions, blogging, and many other tactics that work to attract customers into your website.
About the author:
The article writer Elizabeth Cachay is associated with Turnover. Turnover is a digital marketing firm specializing in Search Engine Optimization, Local Search, Social Media Marketing, Conversion Optimization, Analytics & Tracking, Reputation Management, Mobile SEO, and Spanish SEO.
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Turnoverweb Joined: December 17th, 2013 Articles Posted: 32
