Backlinks, the most important SEO factor?

Posted by Layla Flinn on July 9th, 2021

Anyone who founds a company or digitizes their business today inevitably has to deal with the topics of search engines and search engine optimization (SEO). Similar to the student who is hardly noticeable in his class because he is shy and therefore never stands out, an online business or a blog will also have to struggle hard if he is not noticed online. This fact initially has nothing to do with the quality of the goods, services or texts offered , but with the fact that the content is simply lost in the oversupply of the Internet - just like the student who knows the correct answer but does not dare to contact .

What actually is SEO?

Anyone who publishes content on the Internet can hardly avoid the term SEO. The acronym comes from English and means something like search engine optimization. Content such as text or images are prepared in such a way that search engines consider them interesting for the respective target group. This is done, among other things, by setting meaningful tags - these are the short descriptions of a page or a text that can be found in the search result lists directly under the link to the target page. Most potential customers decide while reading these lines whether visiting the site might be worthwhile or not.

With certain key words, which are mainly used by people of the respective target group in search queries, you can also design your content in such a way that the search engine recognizes their relevance. If that is the case, the ranking increases. The chances of being displayed far (higher) up in the search results list on Google & Co increase significantly. But above all the backlink structure contributes to the fact that a website is successful.

High quality backlinks for more visibility?

As a rule, website operators have no influence on who links their own website. Keyword-optimized and unique content increases the likelihood of attracting attention and getting backlinks , but in order to actually appear high in the search engines, most of them have to take the initiative themselves. In other words, site operators have to get in touch with other site operators and ask if they can place a link to their own website. This procedure is not done overnight, it takes time and patience.

Those who want to save time buy backlinks. The backlink marketplace Trustfactory offers a welcome solution here. Site operators are given the opportunity to create an efficient backlink profile for greater visibility and to continue it continuously. However, anyone who uses such an offer should be aware that not every backlink leads to the hoped-for success.

Links are not only relevant for Google

Many people know it mostly from social media. Nice content and well-chosen hashtags can ensure a certain reach on Instagram , for example , but you only count among the take-offs if people actively recommend posts or stories. This is done via mentions and reposts - in principle this is nothing more than a link.

These links increase the reach of a profile enormously, because on the one hand you benefit from the target group of the profile that sets the link, on the other hand the Instagram algorithm sees that the posted content is apparently so interesting that other profiles even share it. The principle of the Internet is very similar - only here it is not the algorithm that decides, but the respective crawling, ranking and analysis software of the search engines.

High-quality backlinks ensure that a website is recommended more often by the search engine. This recognizes through the number of good backlinks whether a website is interesting for people of a special target group or not.

Quality or quantity?

So the more backlinks lead to your own website, the better? No, because search engine optimization is more about quality than quantity: a text that is so packed with long-tail keywords that you can no longer read it smoothly certainly does not contribute to a better ranking.

Neither do website operators have much success when they buy backlinks from dubious providers. Often it is bots that set a dofollow link somewhere that does not fit thematically and that may even be published on insecure sites - both search engines do not like at all. It is therefore much more valuable to receive high-quality backlinks that convince with quality, security and a similar topic - only with the common denominator between the target URL and the publisher can one enjoy the full success of the backlink building.