Why Videography is the Next Big Marketing Trend

Posted by Rayanne on August 20th, 2021

The evolution of an industry can be quite difficult to ascertain. ?However, with the rise of online streaming services like Netflix and YouTube, the importance of videography in marketing seems evident for many brands. This article will discuss why videography is the next big marketing trend.

1. It Removes the Middlemen

With traditional advertising, it is challenging for brands to get their brand message directly into customers\' hands. ?The middlemen of social media platforms often overcharge and generally do not have the same level of expertise that a marketing company or agency would have. With videography, however, brands can create videos on their own and upload them to YouTube or another online streaming service where customers can then find these videos and watch them on their own time.? In addition, most brands do not want to pay five grand for a 30-second spot on TV; instead, they can easily fund a video production for less than ,000 and have it end up on YouTube or other online streaming sites.?

2. It is Quick

Technology has changed the way that customers interact with brands. In the past, brands would have to wait months or years to see the results of their traditional advertising campaigns. With videography, however, customers can watch a video as soon as it is uploaded to an online streaming service. This makes videography the perfect marketing tool for companies that want immediate results.

3. It has High Recall Value

As consumers watch videos, they can connect with the brands on a more personal level. One of the most important aspects of video marketing is its high \"recall value\" or relevancy. The more a person remembers a brand, the more likely they will purchase products from that brand. ?Video hosting is an excellent way to promote a certain product or service and create recall value for the brand.

4. It is Fun

Granted, this does not mean that every type of video should be funny. Videos can be very professional and include information about a product or service and nice-looking shots of the product or service. However, even videos that do not promote anything humorous can still be fun for viewers. Video marketing is easy to watch and is relaxing for customers.

5. It is Affordable

In most cases, a videographer will only need one camera to create the entire video production. ?If the production budget is under ,000, it is elementary for a company to create stunning videos, even if they do not have special equipment or technical knowledge.

6. It Provides Engagement

One of the main advantages of video marketing is that it provides engagement. ?When customers watch a video on their smartphone or tablet, interactive features often allow them to send a text message or email alert to a company. This means that customers can \"engage\" with the brand and become more involved in the product or service they promote. This provides a level of engagement that is not attainable with traditional forms of advertising.

7. It is Easy to Share

With traditional advertising, it isn\'t elementary for customers to share links to relevant content online. In most cases, people have to visit a website and sign up for an account before sharing content. With video marketing, customers can easily link to videos on other websites or social media sites. This provides a level of social engagement that is not possible in traditional advertising.

8. It is Interactive

Because interactive features often accompany videos, they can be a great way to engage customers and build loyalty. ?In most cases, people can interact with the video through social media platforms like Facebook and Twitter. In addition, consumers can send messages to the brand or send an email from the video itself. These types of interactions increase engagement for both the customer and the brand.

9. It is Convenient

With traditional advertising, companies have to spend months or years promoting a product to gain customers. ?In contrast, you can launch videos daily through dedicated online streaming services such as YouTube and Dailymotion. This means that brands can promote their products to customers daily, rather than waiting months or years.

Conclusion

Many brands are beginning to use video marketing as a successful way to market their products or services. By creating videos that include information, engagement, and recall value, you can create content that will allow your brand to stand out from your competitors.