Tips On How To Increase Sales For Business

Posted by Stephen Taylor on August 26th, 2021

As a business owner, you have a fundamental concern: how to increase sales for your business. Undoubtedly, sales is the key driver and life-blood of business. It fuels revenue growth, funds new ventures and expenses. A general thumb rule of successful selling is that you cannot increase it directly or indirectly without embracing appropriate marketing strategies.

Sales figures for many businesses showcased a decline due to the onset of the coronavirus pandemic. The early adopters & innovators survived the catastrophic impact of the pandemic, by enhancing their marketing strategies to increase sales. They were quick to adopt breakthrough marketing technologies like moLotus in their marketing mix. New technologies have transformed selling by making campaigns automated, hyper-personalized, and immersive for customers. And, it is not just the brand-customers interface that has been transformed. New marketing technologies have reimagined the customer processes adding significantly to the new customer acquisition, selling volume, and profitability.

The right marketing strategy contributing towards selling ultimately determines the brand’s profitability. Here are some of the unique ways to increase sales:

1. Focussing on Brand Exposure & Awareness

Brand awareness campaigns serve as the beginning of generating sales revenue. If you’ve invested considerable time, effort, and finance into the development of a new product, it’s understandable that you can’t wait to sell it. Businesses must showcase their newly launched products in front of busy, distracted customers. Video advertising via mobile helps you to showcase your products yielding awareness and ultimately sales and profits! Interestingly, over 51% of smartphone users have discovered a new brand or product via mobile videos (Source: Shopkick). Innovative brand awareness campaigns powered by modern technology and platforms like moLotus have been considerably yielding sales for businesses. They can design unique brand awareness campaigns via moLotus.

2. Enhancing Lead Generation

More leads generation and conversion ensure more selling. Businesses are embracing mobile advertising tools like moLotus for generating and converting leads into sales. Mobile video lead generation campaigns have proved to be the most effective way of sales revenue generation. These campaigns quickly prompt the consumer to buy a product or service.  The spam-free moLotus campaigns are helping businesses to attract more customers to their products. Brands can add multiple customer response options to their campaigns, adding more context. The ads build trust among the consumers and generate more leads and sales.

Recent research shows that using moLotus mobile advertising for lead generation can increase product sales manifolds. Interestingly, consumers easily recall the mobile video advertisements they watched even after a month of seeing.

3. Increasing Customer Acquisition

A solid customer acquisition strategy is essential for any business to generate more sales. However, the cost of new customer acquisition could be significantly ultimately high affecting sales. It is therefore advisable for businesses to look for creative and cost-effective ways for customer acquisition. This can impact and increase selling dramatically. 

There are tons of marketing tools like HubSpot, Marketo, etc. that have been designed to help businesses in new customer acquisition. Identifying the right channel is the key to success. Here comes the importance of marketing tools like moLotus that offers innovative and cost-effective customer acquisition campaigns driving sales volume for businesses. 

4. Improving Customer Interaction

Proper customer interaction paves the path for successful selling. New-age customers seek a relationship with the brands they patronize. Businesses get valuable insights about customers via close interactions. They should intrigue and interact more with customers to help build trust and confidence. Instilling customer confidence is expected to increase sales manifolds. Businesses should use advertising platforms like moLotus to create informative and interactive campaigns with multiple response options like SMS, Callback, Click URL, etc.. Interestingly, moLotus supports a variety of rich media formats including video, dynamic greetings, brochures, slideshow, and showcase Businesses can enhance their customer communication by using pictures, voice-over and music, creating attractive storyboards, brochures, catalogs, and HQ videos upto 40 sec. in their messages. The end result of these efforts would be more sales!

5. Increasing Customer Loyalty & Retention

Sales maximization is the ultimate aim of loyalty campaigns. Mobile loyalty campaigns can contribute a lot in terms of revenue generation. Research shows that loyal customers readily buy products and services from businesses than new customers.  

Marketing tools like moLotus deliver personalized messages for special occasions like birthdays, anniversaries, reminders, and festivals that are custom-branded with options for name, greeting, reward, call-to-action for each customer. These messages enhance customer loyalty contributing towards more selling. 

6. Higher Customer Reach & Scalability

Marketing campaigns with wider reach and scalability add to customer response and sales. Brands can reach millions of customers quickly and at the same time via mobile marketing campaigns. Campaigns triggered by new-age marketing platforms like moLotus offer greater reach and global scalability leading to more selling opportunities. The spam-free technology instantly delivers automated messages to massive customer databases directly into their inbox opening up more selling opportunities.

7. Sales Process Automation

Digital transformation has improved efficiency, reduced costs and enhanced profitability by automating sales processes. Businesses simply need to embrace the right tool like moLotus to create end-to-end automation. As marketing technology continues to evolve, the breakthrough mobile automation capabilities of tools like moLotus are transforming the entire customer-related process right from lead generation, outbound calls, and more leading to more selling opportunities. Now the customers no longer need to attend calls from pushy representatives. They can buy products and services simply by reverting to automated mobile messages.

8. More Upselling & Cross-selling

Undoubtedly, it is easier and cheaper to sell to an existing customer than to a new prospect. Research suggests that the probability of selling to a new prospect is just 5-20%. The probability of selling to an existing customer is 60-70%. However, businesses often wonder as to how to increase sales with existing customers. Take advantage of your existing customer base by offering them additional products or add-ons to a product they already own. Upselling and cross-selling have proved to be one of the most important methods to increase average order value and boost purchase volume (Source: Groove). Businesses have perceived considerable selling opportunities in these uncertain times and are fast adopting mobile advertising tools like moLotus to maximize their revenue via upselling and cross-selling ad campaigns. Innovators have already designed additional services or products for upselling and cross-selling. This is bound to increase selling and average profit per customer.

Conclusion

Now more than ever, creativity and innovation are important for improving sales and profitability. Businesses don’t always have to make drastic changes to significantly enhance selling. A transformative tweak can pave the way for a steep rise in selling figures. To increase sales, the best way is to embrace a new-age mobile video customer interaction platform like moLotus. Happy selling!