Specialty Fabrics for the Luxury Segment

Posted by Shrikant Sharma on September 23rd, 2021

Luxury does not just indicate design excellence but also technical excellence in crafting the finest materials along with ensuring unmatched feel, texture and comfort, especially if these are natural fabrics. As many people already know, SOKTAS India is one of the premier providers of specialty fabrics in this segment along with other brands like Giza House. However, a little known fact is that they are both part of Grasim Premium Fabrics (GPF) which is itself a part of Grasim Industries Limited.

With natural fabrics and superior organic blends and superior 100% cotton, luxury is made in an unmatched fashion by the parent brand and its popular sub-brands. The skilled and qualified team creates each and every collection and product as an ideal fusion of functionality, design, passion and contemporary touches. With attractively crafted product designs including classics and intricate check-patterns to luxurious design shades and a lot more, the brands offer the best products for customers in a variety of segments. The Collections by Giza House and SOKTAS are truly a treat for modern-day customers who prize quality and craftsmanship above all else. The biggest plus point is that customers can get absolutely specialized finishes when they buy products from these leading brands.

There are several options including the Herbal Shield Antiviral wellness range and also the Smart Shield Antiviral wellness range, both of which live up to their names while these products are easier to iron and come with superior management attributes for moisture along with antibacterial capabilities and the CoolOn feature. Some products are backed by moisture management and antibacterial properties along with UV protect, perfume finish, silk protein, stain repellant features and a lot more. Detailing is another core strength of these brands which are true choices for connoisseurs. The design procedure is intricate and in-depth while sample designs are also presented for approval. The design team also builds a product plan in consultation with its sales team. Designers also take into account latest trends, websites, forecasts and more. Designs are finally crafted and sample designs sent to clients for approval.