How to Deal with Ad Blindness

Posted by Nick on December 31st, 2021

There’s a good chance you have ignored some of the ads you find online. This will always happen, especially when you want to read the content faster. When you do that, the advertiser doesn\'t earn revenue or generate interest in the company. No wonder most business owners are ready to do all it takes to avoid banner blindness.

You want to establish an active community of followers, and this will forever remain a dream if they don’t engage with your content. So, how do you avoid ad blindness without the hassle? Keep reading to find out more.

It would help to avoid making your content look like an ad as much as possible.  Whereas there is nothing wrong when you add a CTA button to your ads, ensure you stray from the ad look. To have a smooth ride, you need to think of the website you’re hosting and the colors used on web pages.

To ensure your ad isn’t disruptive, it is in your best interest to incorporate the same color and design, and copy. Even though bright and colorful ads stand out, they might not work to your advantage whenever you want to deal with banner blindness. This is because it could alert customers to visit the site first.

One of the most effective ways to combat ad blindness is by making it the norm to test your ad effectiveness. You don’t have to go overboard since you can run an A/B test with a set of your target audience. Alternatively, consider eye-tracking and heatmaps regularly. You can quickly tell if your ad is effective among users through this action. If not, feel free to make the necessary changes.

Dealing with banner blindness doesn\'t necessarily have to be the underlying reason behind your woes. All it takes is to perform usability assessments, test your ad effectiveness, and stray from the ad look. That way, it will only be a matter of time before you start noticing changes in your ad results.

Remember, there are numerous strategies you can employ when looking forward to combating banner blindness. The good news is that it is possible to learn more about preventing ad blindness online and avoid repeating the same mistakes.