The new regulations are implemented and the market is down

Posted by bruce zhu on February 8th, 2022

On January 12, 2022, the new blue card regulations were settled. After the promulgation of the new regulations, it will have a profound impact on the entire light truck industry.

It has become an industry-recognized fact that the market that originally belonged to blue-card light trucks will be extended upwards and downwards to medium and small cards, which means that the original blue-card light truck market will shrink. However, at the 2022 sinotruk Automobile Light Truck Business Annual Conference, it was a bit shocking to propose a sprint sales target of 40,000 units, doubling that of 2021.

Recently, we interviewed Guo Pan, general manager of sinotruk howo Automobile Sales Company Deputy General Manager, who gave a detailed explanation based on industry changes and Shaanxi Automobile\'s planning.

\"The implementation of the new blue-brand light truck regulations in this round will have a huge impact on the industry, which will be far greater than the market impact brought about by the switch to China VI.\" According to Guo Pan, the adjustment of the emission upgrade is only aimed at the change of one aspect of the engine, but the implementation of the new regulations in this round is the adjustment of all aspects such as engine displacement, cargo size, and tires. A reborn change.

Under the influence of the new regulations, the application market of blue-brand light trucks will return to its origins, and it will shine in the usage scenarios of completing the last mile of urban transportation and intra-city distribution, and \"return\" some markets that originally belonged to medium and small trucks. A previous industry report by Zhijia showed that after the implementation of the new blue card regulations, it is expected that the demand for about 300,000 new cars will be divided into medium and micro cards each year. In the truck market, the demand for about 100,000 new vehicles will promote the rise of small truck products, and the sales of blue-brand dump trucks and warehouse trucks will also drop sharply.

For this industry trend, Guo Pan believes that it is inevitable for the market to develop. In his opinion, the national blue card light truck sales in 2022 will decline by 5%-10% compared with last year, and the entire market will face considerable pressure. Even some companies with small anti-risk capabilities may not be able to survive this \"winter\".

?The target sales volume is doubled. What is the confidence of sinotruck howo Automobile\'s light truck?

With the implementation of the new regulations, the industry is facing a reshuffle. In Guo Pan\'s view, every coin has two sides, but for the young Shaanxi Automobile light truck, although the current industry situation is under pressure, it means more opportunities.

\"The implementation of the new regulations makes the industry more fair and regulated. We no longer need to spend too much energy on other aspects, but only need to free up our energy to conduct in-depth research on products, services, markets, customers, etc., and twist them together to develop forward. That\'s ok.\" During the period of industry changes, since there is not too much historical burden on the product side, it is an advantage for Shaanxi Automobile light trucks, which can be lightly loaded to establish product reputation and image, which is conducive to brand promotion.

The sales target of doubling sales in 2022 (guaranteed 30,000 vehicles and sprinting to 40,000 vehicles) set by Shaanxi Automobile Light Truck Business Annual Conference comes from the careful polishing and development of its products, services and channels, as well as the strong support of the group behind it.

In just two years since its establishment, Shaanxi Auto Light Truck K3000, K5000 and other star products have successfully opened the market. Provide users with systematic and efficient intelligent logistics solutions to meet the needs of users in the whole life cycle of efficiency, safety and economy, and ensure high attendance and high efficiency of users.

\"The launch of each new product is not just the efforts of our family, but the strong support of the entire group.\" According to Guo Pan, Shaanxi Automobile\'s light trucks have domestic first-class key spare parts resources such as Weichai engine, Fast gearbox, Hande axle golden powertrain, etc., and they have strong confidence in product research and development and independence. .

?New energy AMT Shaanxi Automobile light truck will lead the light truck industry

With the promotion of the dual carbon goal, new energy commercial vehicles are gradually favored by the market. \"In the 2008 Beijing Olympics, the service vehicles used electric products. At this year\'s Winter Olympics, hydrogen energy products can be seen everywhere. This is an obvious industry change and development direction.\"

According to Guo Pan, the development path of new energy products of Shaanxi Automobile Light Truck is different from other brands. The main force is not focused on platform leasing, but directly at the end-user market. Due to the market demand of end users, one unit was not sold in the first quarter of last year, and more than 900 units were sold in the second half of the year.

Opening the market is just the beginning. The development path of new energy products will be a development path for the entire company of Shaanxi Automobile Light Truck. It is understood that Shaanxi Automobile Light Truck will carry out an all-round layout in terms of electric, hybrid, hydrogen fuel and other energy sources, so as to facilitate the development of new energy products. The field of energy light trucks occupies a strong position.

According to Guo Pan, in the middle of this year, Shaanxi Auto Light Truck will launch a brand new new energy product. This product can reduce the dead weight while increasing the cruising range. It can achieve industry firsts in four directions and strongly highlight the strength of Shaanxi Auto Light Truck. Sexual energy product advantages.

In recent years, AMT has become more and more popular in the heavy truck industry, and many people have begun to put forward demands for the promotion of AMT technology in the light truck industry. As one of the earliest promoters of AMT technology for heavy-duty trucks in China, Guo Pan believes that the urban road conditions that light trucks deal with are complex and changeable, drivers are frequently and tired from shifting gears, and AMT technology can play a significant role in reducing fuel consumption and reducing the labor intensity of drivers. , the popularization of AMT will be one of the important development directions of light trucks in urban working conditions.

At present, part of Shaanxi Auto\'s light truck K5000 has been assembled with AMT and put on the market. According to Guo Pan, from the perspective of user exchange and research information, light truck AMT has been widely recognized by customers. Next, Shaanxi Auto light truck will make key breakthroughs in this AMT field. Establish an image and reputation in the forefront of the market, thereby establishing a leading position in the industry.

Guo Pan predicts that in the next 2-3 years, AMT technology will be popularized in the light truck industry.

?Afterword

Shaanxi Auto Light Truck was born in 2019, just when the light truck compliance storm swept the market. In this crisis, the dominance of the standard vehicle market has become increasingly stable, which has also opened the door for Shaanxi Auto Light Truck to create history.

The new blue card regulations have already been implemented, and the light trucks of Shaanxi Automobile will be lightly loaded. The pace of development will be faster and more stable. We look forward to bringing more surprises to the industry.