Smart TV Market– Statistics And Analysis & Forecast To 2028Posted by Mrudula Anil Karmarkar on March 9th, 2022 The global smart TV marketdemand is expected to reach 1.18 billion units by 2028, registering a CAGR of 20.8% from 2021 to 2028, according to a new report by Grand View Research, Inc. Growing consumer inclination toward QLED and OLED displays and the regular launch of 4K and 8K resolution television sets by new and established vendors are the factors expected to favor the global demand for smart TVs over the forecast timeframe. Smart TVs are integrated with internet connectivity features and offer a range of advanced computing and connectivity options that enable users to search, browse, download, and share content online. Industry players are focusing on further enhancing the viewing experience, which is poised to help the market gain immense traction in the near future. Price optimization of new products has opened a range of new growth opportunities for industry participants in countries such as India and China, where a large portion of potential customers is from the low and middle-level income groups. Additionally, streaming media devices, including Google Chrome cast, Amazon Fire TV, and Apple TV, are rapidly transforming viewing patterns and experiences. As a result, numerous manufacturers, such as TCL Corporation, are collaborating with OTT device and content providers to offer inbuilt features in their television sets, eliminating the need for a set-top box. The COVID-19 pandemic momentarily hampered the production of new smart TVs in the first couple of quarters of 2020, negatively impacting the industry supply chain. Furthermore, factors such as economic uncertainty, curbs on cross-border trade, and strict norms mandating the temporary closure of manufacturing facilities led to several challenges before market players in 2020. Nevertheless, the gradual resumption of production processes is anticipated to help the market gain traction owing to the significant increase in individuals spending more time at homes, resulting in an increased demand for online streaming services. To Request Sample Copy of this report, click the link: https://www.grandviewresearch.com/industry-analysis/smart-tv-industry/request/rs1 Smart TV Market Report Highlights
List of the Key Players in the Smart TV Market
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