What Is SMO?

Posted by kriti on March 16th, 2022

Social media optimization (SMO) is the process of increasing awareness of a product, brand,services or event on social media. SMO involves analyzing the content that will resonate most with an account’s followers, including graphics, text, hashtags, and links etc

HOW TO OPTIMIZE SOCIAL MEDIA CONTENT

To determine what type of content is very much suited for their audience, social media managers usually start by identifying what their followers are looking for and where they are looking for it. This often includes examining which social media platforms offer the best opportunities for engaging with their ideal customers. Social networks like Facebook, Instagram, Twitter, LinkedIn, Snapchat, YouTube, and Pinterest each cater to a distinct demographic of users, so part of social media optimization is creating the content accordingly.

on hashtag-driven networks like Instagram and Twitter, social media optimization also includes identifying hashtags that will increase the likelihood of a user seeing a specific piece of content.

Most networks have specifications for the type of content that can be shared on social media. They directs what aspect ratio(s) images/videos should have, as well as character limits for text and how many hashtags, images, and links can be included in one post. All of these specifications are very important considerations when developing a social media optimization strategy. Social media management tools like Hootsuite, Buffer, and Later are helpful for organizing and planning content with respect  to each network’s requirements.

Learn More : https://blog.alexa.com/social-media-optimization/