Common Web Design Mistakes to AvoidPosted by Juan Force on May 4th, 2022 First impressions count – your website is the first thing people will see. They can size up your business within seconds upon landing on your page. How would you want to make a lasting positive impact on your audience in these first few seconds? If your website features look outdated or unappealing, it can leave a negative impression. If they don’t find your website appealing, they will go, and you’ll miss out on prospective leads.
Web design is essential because it primarily impacts how your target audience perceives your brand. The impression you make on them can either get them to stay on your page and learn more about the products/services you offer or leave your page for a competitor’s site. A good web design helps you keep leads and turn them into profit. This article gives you ten web design mistakes to avoid when designing your website.
10 Most Common Web Design Mistakes to AvoidThere’s no better time to reassess your website strategy than right now. We’ve compiled these 10 common web design mistakes so you can avoid them. 1. DomainYour domain is your website name. It is the address where users can access your website. Domain names were developed and used to quickly identify or go to web pages rather than using IP addresses. Your domain name can be any combination of letters and numbers. You can also use it with various domain name extensions, such as .com, .net, .sg, etc. First, you must register your domain name before using it. Keep in mind that every domain name is unique. It’s not possible that two websites will have the same name. For more information, you may read this domain names blog. Web design mistakes to avoid:
Tip: Ensure that your domain aligns with your branding and business goals. 2. HostingGenerally, web hosting is a service that allows organisations and individuals to put up a website or web page on the internet. Hosting is a service provided by a provider that builds a specialised backend computing infrastructure. The website owner/developer utilises this infrastructure to host its website through an uploaded source code. Each website is assigned its unique domain name. After creating a domain name in a web browser, you can now access the website online. With technology and delivery models evolving constantly, hosting has evolved into various formats, including shared hosting, VPShosting, dedicated hosting and cloud hosting. Find out more about the different types of web hosting. Web design mistakes to avoid:
Tip: Price may not include everything, so read through inclusions carefully. 3. EmailNew communication forms may emerge daily, and email may be considered old-fashioned. But it definitely won’t be forgotten any time soon. Emails are still succeeding in playing a vital role in businesses worldwide. Emailing services are adjusting well to today’s fast-paced communication channels with continuous improvements of spam filters, easy-to-use platforms, ways to categorise and prioritise your messages, all to meet your needs of having fast and effective communication. Web design mistakes to avoid:
Tip: Email should be consistent with your business domain. You can consider Google workspace as an all-in-one platform for your business. 4. CopywritingCopywriting is proven to be one of the essential aspects of an effective web design. Landing on a new website with an appealing design may attract prospective customers, but having content is what will make your site visitors stay and surf your website. Your website needs eCommerce copywriting that converts visitors to customers. Web design mistakes to avoid:
Tip: Go one step ahead and get a Copywriter. A professional copywriting service is essential if you want to build your brand. Remember that while visuals draw a prospective customer’s attention, the message makes them think and persuades them to act. 5. Web DesignAs mentioned earlier, an appealing and user-friendly website is vital for converting customers. Your website is just as important as a traditional brick and mortar store. Except it never closes and is always available to site visitors. A website should showcase your brand and successfully sell or inform visitors 24/7. When designing your website, a few aspects are more important than the others. A good design includes white space, colour, navigation, positioning, mobile-friendly interface, typography, and usability. Web design mistakes to avoid:
Tip: Collate a design brief. A web design brief is a document that defines the details of a web design project. At Verz Design, we call it a “web design questionnaire”. Its primary purpose is to extract as much information as possible to help the designers have a detailed understanding of your business and the industry it belongs to. 6. ProgrammingEvery business owner designer wishes to implement a combination of design and functionality in their site. We’ve tackled design earlier, so this is where functionality comes in and why it’s crucial to hire web design and programming experts. Web designers use their creative and software programming skills to design, build and improve websites. They understand user experience and can create easy to understand, navigate, and use websites. It takes time to test and ensure that everything runs smoothly before it goes live. Web design mistakes to avoid:
Tip: Trust that your web developer and designer will deliver the right website according to your brief. It’s essential to develop this trust to maintain an effective, efficient and harmonious work interaction between you and the web design agency you’ve chosen. 7. User Acceptance Test (UAT)User acceptance testing or UAT determines if a system satisfies its users’ needs and fits the business requirements. It is crucial for any successful launch or maintenance of any online platform. From mobile apps to full-scale eCommerce sites, UAT ensures that your platform is performing as expected and whether the user accepts the finished product. Web design mistakes to avoid:
Tip: Proactively monitor your website and have a contingency plan. 8. SEOSEO stands for Search Engine Optimisation. It’s the practice of increasing both the quality and quantity of website traffic. It also gives exposure to your brand, through non-paid or organic search engine results. SEO is about understanding what people are searching for online, the answers they want to get, the keywords they are using, and the type of content they want to see. Getting the answers to these questions will allow you to connect to the people searching online for the solutions or products you offer. Web design mistakes to avoid:
Tip: A good business website is always a work in progress. Your website needs to keep improving and stay ahead of the competition. Through uploading new photos, new content and uploading articles frequently, you are signalling to Google that your website is updated constantly and brings value to your viewers. 9. Maintenance & SecurityYour website’s maintenance and security are necessary to protect all your data from theft and damage. You may not think your site will be a target, but websites are frequently compromised. Most website security breaches are not only to steal your data or mess with your website layout. There can also be attempts to use your server as an avenue to send spam emails or as a temporary web server used for illegal transactions. Find out more reasons why web maintenance is important in this article. Web design mistakes to avoid:
Tip: Prevention is better than cure – It’s worth having a whole website backup (this can take less than 30 mins) and investing in regular maintenance and security checks. 10. Advertising & PromotionYou can have the best website in the world, but without an effective advertising and promotion strategy, no one will know about it. Website promotion will help increase traffic to your website, leading to increased sales and established brand identity. Web design mistakes to avoid:
Tip: Invest in website advertising and promotion to engage with customers through digital marketing. This ensures quality traffic to your website and eventually convert them to sales. Taking note of these 10 common pitfalls can help you establish a successful website. Consider building a partnership with a trusted web design agency so that your website development can be in good hands. Verz Design is a leading website development agency with a full suite of digital marketing solutions for your business. We are also an approved vendor for the PSG ecommerce grant, so embark on your web development journey with us to get up to 80% funding! Like it? Share it! More by this author |