Why Should You Use Custom Backlit Signs for Your Business?

Posted by Steve Morgan on June 16th, 2022

As you drive around the town, backlit signs are quite difficult to miss, particularly in the evenings. Bright and colorful signs are easily noticeable, even if you are in a moving vehicle. Commercial backlit signs can leave a memorable impression. A backlit sign is exactly what the name suggests, lit from the back.

You will find a plethora of options to choose from when you decide to get a custom backlit sign for your business. With signs, you can increase your brand’s potential exposure and attract more clients for your business.

If you are wondering if custom backlit sign printing is right for your business, take a look at the benefits it has to offer.

1. Always Visible

In case the business sign is not lighted, your potential customers might be missing out on important information as the storefront isn’t enough visible. Even if your business is closed, a backlit sign will work for your business and provide people with the required information. If someone is passing by, they will notice the sign and get to know about your business. This will give more exposure to your business. Hence, you can attract more customers. With a highly visible brand sign, you can improve your marketing strategy. The best thing about this sign is they are always visible to your potential customers. It will help you stand out from your competitors.

2. Cost-Effective

The return on investment on any sign, such as magnetic vehicle signs or custom backlit signsis always more than the initial investment. A sign is going to be a part of your shop or brand for a long time until you decide to change or upgrade it. The cost of keeping a lit sign is much lower than the other kinds of other efficacious marketing strategies.

3. Represents Brand Value

Installing custom signs for the brand provides many intangible benefits. The design, color, and sign communicate various aspects of the business. Simply by checking out a sign, people can make assumptions about the brand. If you are able to design it right, you can convey positive emotions through any sign, be it vehicle signs or backlit signs. It can convey dependability and confidence.

4. Easier to Read

Have you ever pulled up to a large parking lot or a strip mall, searching for a store, and had to squint when you drove past it? Illuminated signs make it easier for your potential customers to read them. As it glows, it can create a significant contrast between the background and the sign. Hence, it becomes more noticeable.

But make sure that there is proper contrast between the sign background and the sign letters as all these will make the sign easier to read. Hence, it can be more accessible to customers who have visual impairments.

5. An Attractive Choice

Illuminated signs are a great choice as they look great. Most of the time than not, a sign is the first thing that will make customers see regarding your business. A sign makes the first impression and the first impression always matters.

Selecting a sign that lights up isn’t simply a practical choice but also a stylistic one. A lit-up sign can be of different colors. It can create a contrasting shadow. If you choose an illuminated sign, you are opting for a sign that isn’t just attractive but also professional. It creates a better first impression of your business.