Why Does Mobile-Friendly Matter For Content Marketing?

Posted by Anna Johnson on July 22nd, 2022

The main reason for the popularity of mobile phones is their mobility. It has become a fashion accessory or an indispensable tool in our life. Content marketing is difficult to get right and requires a lot of consistent work. Have you visited a website recently and found it to be poorly designed? It's no surprise that bad viewing experiences can have serious repercussions for businesses.

In fact, 57% of internet users say they won’t recommend a company if their mobile site is slow and difficult to use. That’s a big deal because word-of-mouth recommendations are still one of the most trusted sources of information when it comes to making purchasing decisions.

Google penalizes sites that aren’t mobile-optimized because they want their users to have the best experience possible. If your website isn’t optimized for mobile devices, Google will penalize it by not including it in search results or ranking it lower than a competitor’s site that does have a responsive design. This can lead to fewer visitors and lost sales!

Search engine rankings

As the world's largest search engine, Google is a huge player in the online advertising market. One of the key factors determining where your website appears in Google's search results is the number of websites that link to yours. Conversely, the more links that point away from your site, the lower its ranking will be.

More shares on social media

Social media has become a critical part of any marketing strategy that aims to grow brand awareness and create a community of brand advocates. Social media is also an effective way to increase traffic and conversions to your website, as long as you do it strategically.

Investment in mobile-friendly content pays off.

Mobile devices have become increasingly popular over the years, accounting for nearly half of all web traffic as of 2016. To ensure that your website is optimized for mobile devices, make sure your mobile-friendly design features easy navigation and minimal loading time.

Users get frustrated with bad design.

Design is a powerful force. Users have high expectations for the websites they visit, and if yours doesn’t meet those expectations, it can be frustrating. They expect you to provide a seamless experience that makes it easy for them to find what they’re looking for. If your site is cluttered, confusing or just plain ugly, users will lose interest fast and click away. Poorly designed websites can reduce a user’s confidence in your brand.

Mobile-friendly websites can help you reach a wider audience and increase your profits.

It’s time to adapt to the mobile age. The bottom line is that a serious content marketing strategy needs a mobile-friendly website, or it will fail. Today’s consumers are using their mobile phones for all of their research, shopping, and information needs. Your website needs to be compatible with these consumers who want content on their terms and when they want it no matter where they are at any given moment.

Features that positively impact user experience like mobile-friendly design can significantly boost the likelihood of customer conversion.