Customer Retention strategy and Content Marketing: A Guide for B2B

Posted by Alex Hall on August 15th, 2022

20% of your customers generate 80% of revenue for a business. This is why it is important for any business to have a strong content marketing strategy. It is not only one of the most effective ways to communicate your message effectively to your customer but it is also one of the most affordable retention strategies. 

Why does Content Marketing Still Matter?

Content is King. This has long been the mantra that most marketers have followed religiously over the course of the past decade and for good reason. 97% of businesses have a content marketing strategy in place to assist with their customer retention strategies.

3 Content Marketing Strategies of B2B

Keep up with Trends

Many organizations tend to stick to an infographic approach on social media or boring corporate-style blogging. Thus, B2B businesses should branch out and create informative videos to post on social media or accompany their blogs. Creating podcasts, e-books, and demo videos is also another way to offer value to customers through content.

Create an Online Community

This is another way of building community and building a stronger brand. This is because these online spaces can help organizations gather feedback from customers, obtain ideas for unique content, and keep loyal customers updated about the latest news. Thus, boosting the retention rate.

Publish Quality Content

While businesses should regular updates to customers, it is essential to strike balance between quality and quantity. This does not necessarily have to be in the form of blogs. It can be a product guide through email for new customers or guest blogs for regular customers.

The most effective and cost-friendly to retain customers still revolves around content marketing. Three effective retention strategies include: keeping up with the trends, creating an online community, and finally, publishing quality content.