Top Five Social Media Marketing Trends

Posted by GC Media on August 18th, 2022

Marketers can no longer ignore Snapchat

Whether you are a B2-B or B2C marketer, you cannot ignore Snapchat. If you ignore this trend, you are making a huge mistake. People are not just downloading this app but also spending money on it. Experts believe that advertising potential on the app is just growing and is here to stay. The app has been in the waiting line for quite some time to become one of the biggest used apps in the world. It is not a passing trend or a fad to do a quick dance routine. It is here to stay.

Social commerce is about to become accessible

With a vast target audience on social media, it has been a limitation for several years that consumers cannot buy in the app. Until that, consumers clicked on A tag or a photo one sent to a website or landing to buy the product. But this is all going to change. Your social media platforms will see a considerable change they have made to allow customers to purchase on their networks. Tick tock has also partnered with Instagram Shopify to make developments in the shopping area.

Influencer marketing will help build authenticity

The influencer marketing sector has grown from .7 billion in the past four years since 2016. The figure is projected to increase by 19% to .4 billion in 2022. Experts believe that the role of influence and marketing will become more mainstream. It is something that brands who haven't used it to date will look to use on an increasing basis, especially how influencers intersect with the video content.

YouTube advertising offers a new income stream

YouTube ad revenue went around 26% to .6 billion in the past quarter of 2021. The impressive growth is down to an increase in the typical TV advertiser's brand advertising and direct response ads. YouTube presents enormous opportunities for market years looking to drive brand awareness as a platform. The new YouTube shorts formats of five trillion views and, in 2022, will test new ways for creators to make money through branded content deals. One of the days when market years have been reluctant to post content on YouTube as they believed that it had to be good quality as compared to TVs.

Instagram video creation will indeed explode

 Instagram CEO announced that they would change the strategy to lean into more video-based content in 2021. Since then, we have seen a lot of developments in the app, like reels and integration of IGTV and feed into one as Instagram video. This changes mainly because Instagram notices that its audience responds well to the video content and wants to move away from being known as a photo-sharing app. Instagram is also aware of the growing popularity of tik-tok and is evolving to compete with the video-sharing app.