5 Ways To Get More Leads With Real Estate Social Media Marketing

Posted by Simran Singh on August 27th, 2022

 1. Pay attention to real estate-specific social media platforms

Before engaging with your target audience on social media, you must select a platform that is most effective for your real estate company. Being active across all social media networks is a bad idea because not everyone can utilize every social media platform. Testing is necessary to discover which platform would benefit your organization the most. However, experiments can take some time.

2. Facebook

Facebook is the cornerstone of real estate social media marketing. The majority of first-time home buyers use our site for 38 minutes every day on average. When you consider both of these factors, along with the fact that a sizable portion of your target market uses Facebook, you have a goldmine of potential leads. Social Media Marketing Services for real estate agents also makes things easier for advertisers with a robust array of features already built into the app. You can add listings, schedule calls, and interact with leads all from the same place.

3. Instagram

Realtors are significantly investing on Instagram. Instagram has over 1 billion active users, making it a great platform to leverage for real estate social media marketing. Using consistency across all social media platforms is essential. Your Instagram account should have regular and diverse posts. Post more than just listings or social proof. Give the proceedings some flavour by include an unusual industry or a visit to a celebrity's home.

4. Post client endorsements and accomplishments to your social media accounts.

The ratings on your page are trusted by social media users 84% more than those of their friends. They gain confidence in the quality of your service when they observe happy clients. Make use of social media to show the world how your efforts are bringing happiness to others. Every time a client expresses satisfaction, request a testimonial. Typically, a happy client will be happy to provide a testimonial for you.

5. Present your listings with live videos

Don't trust a word we say. Customers are interested in seeing your movies. 85% of buyers and sellers prefer working with real estate agents who use videos in their real estate social media marketing plan. Additionally, real estate-related posts with videos produce 403% more leads than those without.
A lot of images are necessary when selling a house. You would be losing money if you didn't make videos. However, live video outperforms recorded film. The good news is that Facebook and Instagram both offer live video features.