Top 3 advertising tips to maximize the reach during Prime Day

Posted by John Carter on September 3rd, 2022

Amazon Prime Day is a major event that happens once a year and causes a huge increase in demand for products across the board. If you want your business to take advantage of this opportunity and stand out among your competitors, then you need to excel in the following three areas:

1. Use Amazon ads to drive sales volume

Advertising is an essential part of boosting your product's visibility. Although it has become increasingly expensive over the years, it is now more crucial than ever to invest in ads if you want to compete with other businesses in your industry. However, advertising is more than just a financial investment - you also need to optimize your Amazon ads to ensure that your products are seen by potential customers.

To increase traffic on your product page, start your Amazon prime selling campaigns at least 2 weeks in advance. This will not only increase the product credibility on Amazon, but it will also give you time to optimize your sales strategy before the main event.

Keep track of other sponsored ads to understand what strategies are working for them and adjust your own ads accordingly. You can also run ads on Google to attract more traffic to your product page on Amazon.

2. Optimize your product listing

As a seller, you need to give product listing the attention it deserves. This includes creating high-quality product images, using the right keywords, and making sure your product appears high in search results whenever a buyer looks for it.

There are plenty of tools on the market to help you create an eye-catching portfolio of your product. Even if you don't have a large budget for it, there are still ways to make your product photography stand out. You can explore DIY ideas, smartphone photography, photo editing apps, and more. With a little creativity, you can produce high-quality photos that will show potential customers what your product is all about.

3. Leverage social media promotion

Influencer and social media marketing is a smart way to get your products seen by more people. With over 4.4 billion people active on social media platforms, you have the potential to reach a massive audience and promote your products effectively. This Prime day, make sure to use social media to boost your product sales on Amazon.