Influencer Marketing Platform Market is Predicted to Observe a Tremendous Growth, With a CAGR of 33.4% From 2022 To 2030Posted by Neha Bora on October 25th, 2022 San Francisco, 25 Oct 2022: The Report Influencer Marketing Platform Market Size, Share & Trends Analysis Report By Application, By Organization Size, By End-use, By Region, And Segment Forecasts, 2022 - 2030 The global influencer marketing platform market size is anticipated to reach USD 143.10 billion by 2030, exhibiting a compound annual growth rate (CAGR) of 33.4% during the forecast period, according to a new report by Grand View Research, Inc. The growth can be attributed to the increasing need for end-to-end solutions for managing influencer-generated content, identifying social influencers, and analysing influencer marketing campaigns. The elevating demand for these solutions across the industries, such as fashion, retail, cosmetics, and e-commerce, is expected to provide promising growth prospects to the influencer marketing platform market. The market statistics are being further strengthened by the high adoption rate of virtual influencers based on Computer-Generated Imagery. Virtual influencers use demographic and audience data obtained from various platforms and consumer forums to provide more accurate results. In this regard, the fashion and lifestyle industry offers a wide scope for virtual influencers owing to their ability to stay abreast with fast fashion trends and higher creativity. The changing content consumption trends are expected to drive the growth of the influencer marketing platform market in the upcoming years. For instance, the increasing demand for Over-The-Top (OTT) media services and their collaboration with influencers for to advertise and promote their content are opening new growth avenues for the influencer marketing platform market. Apart from the aforementioned factors, the emergence of 5G technologies is also expected to provide an impetus to the influencer marketing platform market. The 5G technology offers improved connectivity and enhances automation of marketing practices, which, in turn, increases media consumption. Besides, 5G will also significantly increase the demand for digital video advertising due to greater bandwidth and connectivity. This will allow influencers to deliver high-resolution 4K video content, faster page loading, and a better click-through rate to the brands. Access Research Report of Influencer Marketing Platform Market @ https://www.grandviewresearch.com/industry-analysis/influencer-marketing-platform-market Influencer Marketing Platform Market Report Highlights
List of Key Players in the Global Influencer Marketing Platform Market
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