Creative Content: What It is, Why Your Business Needs It?

Posted by Mason Circle on January 27th, 2023

You should know how to sell your brand as an experience. Experiences can make people get involved with your brand; in addition, they create strong first impressions and lasting memories.

Along with SEO practices and the usage of buzz-generators, one of the best ways to shape an immersive experience around your brand is creative content. Creative content agency in London is used to describe different forms of enriched multimedia that are a part of your online presence and marketing strategy. A few creative contents are outlined below:

1. Photography

The biggest mistake many fledgling businesses make is the use of generic stock photography on their website, along with amateur pictures of the products. Even small businesses are using this way, so basically it is the fastest way to blend into the crowd. Using generic photography detracts from customer trust, due to the fact customers can`t get to know you until they can see you—As in, professional images of your actual premises, staff, etc.

Professional product images are essential to selling a certain types of products. Food images, for example, can make or break a restaurant or catering business. According to a study, looking at well-shot images of food causes a surge in the “hunger hormone” ghrelin, making people crave the pictured food. Poorly shot images of food can, however, have the other effect.

Pairing professional images with textual content can make your content memorable as a whole. Most people recall 10% of textual content three days after analyzing it. When that content material is paired with an image, the three-day recall rate unexpectedly jumps to 65%.

2. Graphic Design

Graphic layout is the foundation of any memorable brand image. Logo, header design, font option, and other graphical elements should be used harmoniously to create a consistent “look and feel” throughout your website, social media profiles, and traditional print advertisements.

Graphic design doesn`t simply look attractive: It should make use of colours, shapes, and layouts to evoke brand-specific emotions. Bright, colourful hues and strong, bold shapes, for example, deliver a sense of experience that your business is dynamic, energetic, and all about making an impact. Cool colours and thin lines can allow your customers to know that you are available to make their lives tranquil and elegant. A creative agency will understand—what you do and what you stand for—and incorporate those ideas in their graphical work.

3. Video

The video is big—very big. According to Cisco, the video will account for 82% of overall web traffic by 2021, and it already accounts for approximately 73%. For the sake of exposure, your business needs to produce constant video content.

To be effective, your videos also will have to serve more than simple advertisements. Consumers in most cases use videos as a medium of information, so don`t make the error of thinking all you`ll do is let them know your business exists. The best videos explain how your product works and show customers what they may be used for. Over 50% of customers in reality exit on their way to look for “explainer” videos about products whilst they make plans to make a purchase.

4. Blog Content

Most people know that running a blog is the best way to do search engine optimization, but it is also an integral brand-builder. When your blog post with the best content management agency in London, you provide customers with an experience of your “voice,” purpose, and specific niche in your industry. You build your brand authority by displaying that you have the knowledge and are passionate about what you do.

Blog posts are extremely “shareable,” too. If your content is well-written, people trying to increase their social media feeds will be more than satisfied to forward it to their followers. It will be why businesses who blog receive, on average, 126% more new leads than businesses who don`t blog. Research using Social Marketing also indicates that 70% of customers study new businesses through blog posts, not through traditional advertising.