Pressure Labels Market by Applications, Vertical Type, and by Regions, 2023–2030

Posted by Rajkumar on February 21st, 2023

Pressure Labels, also known as adhesive labels (Acrylamide) are flat vinyl labels used to apply any type of label on any commodity. These labels are applied by pressing a label on the substrate of the product, which is then adhered to the substrate with the help of high-pressure or direct air machines. As far as regional impact is considered, North America seems to be gaining significant traction in the pressure labels market. This can be attributed to rising demand from the packaging, healthcare, electronics, and toiletries industries. Furthermore, Asia Pacific is exhibiting a positive outlook due to growing use of pressure labels in pressure-sensitive tapes & labels.   

One of the major factors fueling growth of the market is the rapid growth of the pharmaceuticals industry. Over the years, the pharmaceuticals industry has witnessed significant growth in both developed and emerging economies. As per the India Brand Equity Foundation (IBEF), India’s domestic pharmaceutical market is expected to reach US$ 65 billion in 2024, increasing from US$ 41 billion in 2021. As per the same source, the market is expected to reach around US$ 120-130 billion by 2030. Thus, such factors can stimulate growth of the pressure labels market.

A pressure label is a flat piece of plastic film, paper, fabric, metal, or any other material affixed permanently to a product or container, where the information or symbols on the product is written or drawn. Information printed directly onto a product can also be termed direct information, or simply labeled. However, there are several challenges involved in this market that can limit the potential development of the market. For instance, raw material prices continue to fluctuate, which can restrict market growth. Besides, wet-glue labels have advantages over pressure labels that can impede growth of the pressure labels market.

Pressure labels can be single-sided or double-sided. The two sides of a pressure label are typically lined with a sticky backing. The printing on pressure labels can be done in numerous different styles, such as single-sided, or double-sided, bold and clear, or colored and/or foil. Another key factor augments market growth is the evolution of digital print technology over the years. This modern technology can make prints from electronic files, which may involve artwork that is being created on a computer and then printed directly onto the material of choice. Pressure labels use specialized digital printing technology, making them high quality and self-adhesive. Hence, such factors can bolster growth of the pressure labels market. Recently, in June 2021, Actega launched Signite, a premium quality technology designed to reduce and eliminate waste in label production.