How to Choose a Professional SEO Company

Posted by Kaira Turner on March 28th, 2023

Choosing an SEO company can be a daunting task. There are many companies out there and each approaches SEO differently. Since SEO is a relatively new industry, consumers are still feeling their way and testing the waters before they dive in. These tips below will help you choose a professional SEO company.

Do they have evidence, results and skills to back up their claims?

Let's be honest, anyone can make claims about what they can do in any industry. Ask a potential company to provide references and some kind of proof of their skills. If they can't provide case studies or any kind of evidence of their skills, or if they avoid being asked to provide evidence or references, don't waste any more time with them. Any SEO company that can back up their claims will be more than happy to show previous work to a potential client.

What is their line of communication/project support like?

Communication is essential and is the lifeblood of a successful SEO campaign. How much you spend with the SEO company or what package you're on can dictate how much communication and support you get on an SEO project. Any project without adequate communication by one or both parties will fail.

Does the SEO company track your website traffic?

Ask the company if they plan to monitor your website traffic. This is another essential part of an SEO campaign and it is the only way to determine whether the SEO strategy is actually working or not. Do they plan to send you some kind of traffic report? Do they use Google Analytics to track traffic? If the company does not provide traffic reports or use some form of tracking code, do not do business with this company. Monitoring your website traffic is the only way to determine if your business is working or not.

An SEO company cannot guarantee a #1 ranking or any other ranking.

Most companies will adhere to the mantra "anything for sale". Straight from Google's help center, Google itself clearly states here - Okay, so what exactly does an SEO company do? We probably took the words out of your mouth. All a company does is optimize your website for the best possible search engine ranking. and continuously work towards the highest possible rating. But since search engines' algorithms are constantly changing and search engines, especially Google, don't reveal their information, a company's job is to optimize your website for the best results. SEO companies do not control the search engines, nor does anyone else, so cannot guarantee an exact ranking.

If an SEO company offers you free SEO services, stay away.

The phrase "if it sounds too good to be true, it probably is" applies perfectly here. If an SEO company or website design company offers you free SEO, they will rank you for keywords that do not generate any traffic. Like your company name for example. Since SEO is a long process that requires planning, research, analysis and technical labor, no reputable, professional SEO company can offer SEO services for free. It is simply impossible. In the end, like anything else, you get what you pay for. Always and forever.

Hiring the best SEO company in your area is becoming a major trend where SEO experts are hired to do all the challenging work. Hiring a local SEO company is always a great decision for companies that want to get ahead of the marketing game. The best reason to hire the best SEO company is that they have SEO experts who understand how to promote your business website properly, efficiently and ethically, which can give you a return on investment and help your bottom line. If you want to increase the visibility of your online presence, best SEO practices cannot be emphasized more than planning your local online marketing strategy. Search engine optimization is undoubtedly the best tool for ranking your website in the first three pages of search engines. Any business that has a website and attracts relevant traffic, hiring a top SEO company is essential.