Consumer Floriculture Market SWOT Analysis, Segmentation, Applications & Emerging Audience Till 2030

Posted by Rajkumar on March 30th, 2023

The consumer floriculture market refers to the market for flowers and ornamental plants that are purchased by consumers for personal use, such as for decorating homes, offices, or for special occasions like weddings, birthdays, and other events. The consumer floriculture market includes both cut flowers and potted plants.

The global consumer floriculture market is driven by factors such as increasing urbanization, rising disposable income, and growing awareness about the health benefits of plants. In addition, changing lifestyles and increasing demand for floral decorations in events and celebrations are also contributing to the growth of the market.

Some of the key players in the consumer floriculture market include FTD Companies, Inc., 1-800-Flowers.com, Inc., Teleflora LLC, FloraHolland, Interflora, and KaBloom. These companies are involved in the cultivation, processing, and distribution of flowers and ornamental plants to consumers around the world.

The consumer floriculture market is highly competitive and fragmented, with a large number of small and large players operating in the market. In order to remain competitive, companies in the market are focusing on product innovation, improving supply chain management, and expanding their product portfolio to meet the changing demands of consumers.

Market Dynamics:-

Major factor boosting growth of the consumer floriculture market is increasing awareness among people for greenery in developing nations. Increasing health awareness and preference for fresh surroundings, growing urbanization, rising disposable income, and regulatory efforts to mitigate pollution are some of the prime factors propelling growth of the global consumer floriculture market over the forecast period. According to United Nations’ World Urbanization Prospects 2018, 55% of world population lives in urban area, which is expected to increase by 68% in 2050. Awareness for greenery among all age group in urban regions is expected to drive growth of the market.