What are the Essential Dos and Don'ts While Using LinkedIn post scheduler?

Posted by Linkedin Post Scheduler on April 11th, 2023

LinkedIn is one of the most important social media platforms for professionals and businesses, and having a strong presence on it can be crucial for career and business success. To achieve this, it's important to post regularly and consistently on the platform, but this can be time-consuming and challenging. This is where a LinkedIn post scheduler can be helpful, allowing you to plan and schedule your posts in advance, and save time and effort in managing your social media accounts. In this article, we'll discuss the dos and don'ts of using a LinkedIn post scheduler to help you make the most of this valuable tool.

Dos:

1. Plan your content in advance

Before using a LinkedIn post scheduler, it's important to have a content plan in place. This will help you to ensure that your posts are relevant, engaging, and aligned with your goals and objectives. You can use a content calendar to plan out your posts for the week, month, or even year, and make sure that you're covering a range of topics and formats that will appeal to your audience.

2. Use a variety of content formats

To keep your audience engaged and interested, it's important to use a variety of content formats, such as text, images, videos, and infographics. A LinkedIn post scheduler can help you to plan and schedule your content in advance, so you can ensure that you're using a mix of formats that will keep your audience engaged.

3. Schedule your posts at the right time

Timing is key when it comes to social media, and posting at the right time can help you to reach a larger audience and increase engagement. Use your LinkedIn post scheduler to schedule your posts at the optimal times for your audience, taking into account factors such as their time zone, work schedule, and online behavior.

4. Monitor your analytics

A LinkedIn post scheduler can help you to save time and effort in managing your social media accounts, but it's still important to monitor your analytics to see how your content is performing. Use your LinkedIn analytics tools to track your engagement, reach, and conversions, and adjust your content strategy accordingly.

5. Use a free LinkedIn post scheduler tool

There are many LinkedIn post scheduler tools available like Simplified, but using a free LinkedIn post scheduler tool can be a great way to get started. These tools can help you to plan and schedule your posts in advance, without having to invest in expensive software or services.

Don'ts:

1. Spam your audience with too many posts

While it's important to post regularly on LinkedIn, it's also important not to spam your audience with too many posts. Posting too frequently can be annoying and overwhelming for your audience, and may result in them unfollowing or ignoring your content.

2. Post irrelevant or low-quality content

Your LinkedIn posts should be relevant, informative, and high-quality. Posting irrelevant or low-quality content can damage your reputation and credibility, and may result in your audience disengaging or unfollowing your account.

3. Forget to engage with your audience

Social media is all about engagement and conversation, and it's important to engage with your audience on LinkedIn. Respond to comments and messages, participate in discussions and groups, and show your audience that you're listening and interested in their opinions.

4. Neglect your personal brand

Your LinkedIn profile is an important part of your personal brand, and it's important to keep it up-to-date and professional. Use your LinkedIn post scheduler to share content that aligns with your personal brand, and ensure that your profile reflects your skills, experience, and values.

5. Rely too heavily on your LinkedIn scheduler

While a LinkedIn scheduler can be a valuable tool, it's important not to rely too heavily on it. Social media is all about being flexible and responsive, and you may need to adjust your content

Using a scheduler tool for LinkdIn can save time and effort in managing social media accounts. Dos include planning content in advance, using a variety of formats, scheduling posts at optimal times, monitoring analytics, and using a free LinkedIn post scheduler tool. Don'ts include spamming the audience, posting irrelevant or low-quality content, neglecting personal brand, and relying too heavily on the scheduler.