Still Wine Market Growth and Development: 2023, Regional Demand, Segment by Types and End-user by 2030

Posted by Pearl Smith on May 26th, 2023

The still wine market refers to the global industry involved in the production, distribution, and consumption of non-sparkling or non-effervescent wines. Still wine is produced by fermenting grape juice without the addition of carbon dioxide to create natural carbonation.

Market Overview:

The still wine market has experienced steady growth over the years, driven by factors such as increasing consumer preferences for wine, expanding wine culture, and growing disposable incomes in emerging economies. The market includes a wide range of still wine varieties, including red wine, white wine, rosé wine, and fortified wines.

Key Factors Driving the Still Wine Market:

Changing Consumer Preferences: Consumers around the world are increasingly embracing wine as a part of their lifestyle. The shift towards wine consumption is attributed to changing demographics, cultural influences, and health benefits associated with moderate wine consumption.

Growing Wine Tourism: Wine tourism has become a significant factor contributing to the growth of the still wine market. Vineyard visits, wine tastings, and wine-related events attract tourists, thereby boosting wine sales and promoting brand awareness.

Increasing Demand in Emerging Markets: Emerging markets, particularly in Asia-Pacific and Latin America, are witnessing a rise in wine consumption. Rapid urbanization, improving living standards, and Westernization of lifestyles have led to increased demand for still wines in these regions.

Health Benefits of Wine: Scientific studies highlighting the potential health benefits of moderate wine consumption have positively influenced consumer perceptions. Moderate red wine consumption has been associated with cardiovascular health benefits due to the presence of antioxidants like resveratrol.

Premiumization and Wine Culture: The trend towards premiumization, where consumers are willing to pay more for high-quality wines, has propelled the growth of the still wine market. The development of wine culture, appreciation of different wine styles, and the rise of sommeliers have further contributed to the market's expansion.

Key Players and Competition:

The still wine market is highly competitive, with numerous local, regional, and international players. Some of the prominent companies operating in the market include:

E. & J. Gallo Winery
Constellation Brands Inc.
Treasury Wine Estates
Pernod Ricard SA
The Wine Group
Accolade Wines
Concha y Toro
Castel Group
Miguel Torres SA
Viña Concha y Toro S.A.

These companies focus on product innovation, marketing strategies, mergers and acquisitions, and expanding their distribution networks to maintain their market presence and gain a competitive edge.

Regional Analysis:

The still wine market is globally distributed, with significant consumption and production centers in various regions:

Europe: Europe dominates the global still wine market, with countries like France, Italy, and Spain leading in production and consumption. The region's long-standing wine traditions, diverse grape varieties, and established vineyards contribute to its market dominance.

North America: The United States and Canada are major players in the still wine market in North America. The U.S. has experienced significant growth in wine consumption, driven by changing consumer preferences and the presence of renowned wine-producing regions like California.

Asia-Pacific: The Asia-Pacific region has witnessed substantial growth in the still wine market, fueled by rising disposable incomes, changing lifestyles, and increased awareness of wine culture. China, Japan, and Australia are key markets in the region.

Latin America: Countries like Argentina and Chile are prominent players in the Latin American still wine market. These countries have favorable grape-growing conditions, and their wines are gaining international recognition for their quality and value.

Rest of the World: Other regions, including Africa and the Middle East, have a smaller but growing presence in the still wine market. South Africa, in particular, has a well-established wine industry and is known for producing premium wines.

Future Outlook:

The still wine market is expected to continue its growth trajectory in the coming years. Factors such as expanding wine tourism, increasing consumer awareness, and rising demand from emerging markets are likely to drive market growth. However, challenges such as climate change, stringent regulations, and competition from other alcoholic beverages may impact the market's dynamics. Overall, the still wine market presents opportunities for both established players and new entrants to capitalize on evolving consumer preferences and emerging market trends.