Top Facts You Didn’t Know About Dead Sea Mud Cosmetics market & Impact of COVID-19

Posted by Mrudula Anil Karmarkar on August 9th, 2023

The global Dead Sea mud cosmetics market size is expected to reach USD 2.2 billion by 2025, according to a new report by Grand View Research, Inc., expanding at a CAGR of 10.6% over the forecast period. Increasing awareness about the product benefits such as skin metabolism enhancement, anti-toxic, and rejuvenation is expected to be a key driving factor. In addition, the growing demand for natural beauty products among consumers is projected to upscale the requirements of the product in the upcoming years.

Body products held the largest share of 36.0% in 2018. An extensive range of products including moisturizers, creams, face washes, scrub, mask, soaps, and body wash acquired a large share of the total sales. Over the past few years, spas and salons have been using Dead Sea mud mask and scrub increasingly due to the benefits associated with the products.

Online distribution channel is expected to expand at the fastest CAGR of 11.9% from 2019 to 2025. Beauty products are one of the most common items purchased through online retailers. As a result, the manufacturers have been focusing on the expansion on their online distribution channels. Major online retailers of this industry include Amazon, Sephora, Walmart, Strawberrynet, and FEELUNIQUE INTERNATIONAL LIMITED.

North America held the largest Dead Sea mud cosmetics market share in 2018 and is expected to maintain its lead over the next few years. Demand for organic cosmetics is growing rapidly in U.S. owing to increasing concerns among consumers about the harmful effects of synthetic products. The sales of organic products have increased remarkably in drugstores, specialty stores, and supermarkets of this nation in the last few years.

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Key competitors of this industry include Ahava Dead Sea Laboratories, Limited; Aroma Dead Sea; KAWAR-Dead Sea Products; Aqua Mineral; Biscol Group; H&B Health and Beauty Ltd., AVANI Supreme Inc., SabonNYC; Lush; and Asutra. Presence of a small number of competitors in the industry may benefit the players to expand their market share. Over the past few years, the manufacturers of this industry have been emphasizing on advertisement in order to spread brand awareness over the world.

Further key findings from the report suggest:

• Body products held the largest share of 36.0% in 2018 owing to their increasing popularity among high and middle-class consumers as they are capable of enhancing the skin by cleansing, detoxifying, and stimulating it
• Hair products are expected to witness the fastest growth due to growing concerns about hair fall, scalp problems, and hair growth, particularly among adults
• The online distribution channel is expected to expand at the fastest CAGR of 11.9% from 2019 to 2025
• North America dominated the Dead Sea mud cosmetics industry with a share of exceeding 35.0% in 2018 owing to rising demand for natural products in U.S. and Canada
• Middle East and Africa is expected to expand at the fastest CAGR of 12.6% from 2019 to 2025.

Grand View Research has segmented the global Dead Sea mud cosmetics market on the basis of product, distribution channel:

Dead Sea Mud Cosmetics Product Outlook (Revenue, USD Million, 2015 - 2025)

• Facial
• Hair
• Body
• Eye

Dead Sea Mud Cosmetics Distribution Channel Outlook (Revenue, USD Million, 2015 - 2025)

• Offline
• Online