Types of CRM and its applications

Posted by Matthew Johanson on September 8th, 2023

CRM software consists of data-driven & integrated solutions that help organizations store, track, and manage data or information related to customer or potential leads

In general, CRM software comes in various models and is mainly named Operational, Analytical, and Collaborative CRM. These CRMs contain unique features that enable firms to meet the requirements across various niches.

Types of CRM

There are three types of CRM. They are

1. Operational CRM

2. Collaborative CRM

3. Analytical CRM

Operational CRM

Operational CRM helps businesses automate numerous tasks accurately. It effortlessly identifies prospects, manages customer interaction, estimates sales, etc., which are the main benefits.

Analytical CRM

Analytical CRM helps internal teams to manage customer interaction across various channels. It is very supportive in analyzing the data that lead to better customer engagement which helps in improving conversion rate, developing effective marketing campaigns, etc.

Collaborative CRM

Collaborative CRM stands as an interacting medium & bridges the gap between sales and marketing professionals. The Interaction management feature of this CRM keeps track of all data while channel management leverages those data that form the core aspects of Collaborative CRM 

CRM Software Development Company offers the industry-best CRM software development services that combine the advantages of different CRM types

For more details,

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Email - sales@maticz.com | Whatsapp- +91 93845 87998