Multi Channel Marketing

Posted by balaji on July 29th, 2016

Marketing in today’s environment is challenging. Buyers are exposed to thousands of brand messages, have endless product options, and complete the majority of their research online. To effectively market in this dynamic and noisy environment, marketers need to adapt and shift their strategy towards engagement marketing— marketing that talks to a buyer in a personalized way— considering who they are, how they act, and where they are over time. Implementing an engagement marketing strategy is about creating cross-channel relationships instead of shouting your message broadly.

You have probably heard the buzz building in the marketing community about multi-channel marketing.
Implementing a multi-channel marketing approach in your campaigns and programs will help you be where your buyers are, which is essential in order to stand out in a crowded market. Each piece of the buyer’s experience should be consistent and complementary—that means you have to think about all of the channels where your potential or current customers engage.