Roaming Tariff Market 2023 Deep Analysis of Current Trends and Future Demand by Top Key Players By 2030

Posted by Mrudula Anil Karmarkar on January 25th, 2024

San Francisco, 25 January 2024: The ReportRoaming Tariff MarketSize, Share & Trends Analysis Report By Roaming Type (National, International), By Distribution Channel, By Service (Voice, Data), By Region, And Segment Forecasts, 2023 - 2030

The global roaming tariff market size is expected to reach USD 113.41 billion by 2030, expanding at 6.0% CAGR from 2023 to 2030, according to a new study by Grand View Research, Inc. The increasing adoption of high-end mobile devices enabled with 3G, and 4G networking capabilities are expected to drive market growth. Similarly, the emergence of 5G is also anticipated to power the growth of the roaming tariff industry.

High competition among key players in the roaming tariff industry has resulted in companies introducing international roaming packages to maintain their customer base. The companies are doing this to restrict customers from switching from one service provider to another due to price differentiation. These factors are expected to fuel market growth.

Roaming enables users to use their mobile devices outside the pre-defined geographical coverage. Roaming tariffs are the extra charges roamers pay when they utilize a foreign network. These additional charges are paid for various roaming services, such as SMS, data, and voice. Multiple factors are anticipated to fuel the growth of the roaming tariff industry.

The rising growth of mobile phone users, the growing popularity of 3G and 4G-enabled smartphones, the increasing number of unique subscribers, and global penetration of mobile internet among others. These factors are anticipated to positively impact the roaming tariff industry growth over the forecast period.

Companies in the roaming tariff industry have launched various strategic initiatives aimed at reducing operational costs for roaming services. For instance, CELL C (South African mobile network provider) announced 61% of its network had migrated to partner towers, as a part of its network migration strategy.

The strategy involves eliminating spending money on infrastructure, and a telecom provider operating as a wholesale buyer of capacity and services. This strategy enables telecom providers to permanently offer roaming services via other networks. The company has achieved tremendous success in implementing this strategy which has enabled 100% migration in six provinces.

Companies in the roaming tariff industry are also undertaking various mutually beneficial initiatives for themselves and the market alike. Major mobile network operators formed a non-profit association in 2015, named LoRa Alliance, aimed at collaborating and promoting LoRaWAN standard as the major open global standard for secure IoT LPWAN connectivity.

In January 2021, LoRa Alliance announced the deployment of roaming-capable platforms by multiple network operators, with full LoRaWAN roaming capabilities across 27 countries.

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Some major factors driving the growth of the roaming tariff industry include the adoption of 3G, 4G, and 5G networking, increasing smartphone adoption, and rising international tourism, among others. Furthermore, increasing adoption of high-end mobile devices enabled with 3G, and 4G networking capabilities are also expected to drive market growth. Similarly, the emergence of 5G roaming services is also anticipated to power the development of the roaming tariff industry.

Roaming Tariff Market Report Highlights

  • The national roaming type segment dominated the market in 2022 and is expected to continue leading over the forecast period. The market is expected to witness growth in developed and developing countries. For instance, in the U.S., national and international roaming share similarities owing to the presence of key players. These key players must sign national roaming agreements to offer international roaming services globally
  • Retail roaming emerged as the most significant distribution channel in 2022. The segment is also expected to grow substantially during the forecast period. Retail roaming services are when several Mobile Virtual Network Operators (MVNOs) and Mobile Network Operators (MNOs) offer their roaming services directly to individual customers
  • Europe is anticipated to grow at a significant CAGR over the forecast period. The growth can be accredited to the rising disposable income among the upper- & middle-class population. Additionally, the European Commission introduced the ‘Roam like at Home’ policy to avoid additional roaming charges and reduce bill-related consumer anxiety

Additionally, owing to intense competition among key players, companies are engaged in introducing international roaming packages to maintain their customer base since customers switch from one service provider to the other due to price differentiation. These factors are expected to fuel market growth.

Roaming enables users to use their mobile devices outside the geographical coverage that home network operators provide. Roaming tariffs are the extra charges roamers pay when entering a foreign network. The additional charges are paid for various roaming services, such as SMS, data, and voice. Multiple factors are anticipated to fuel the growth of the roaming tariff industry. The rising development of mobile phone users, the growing popularity of 3G and 4G-enabled smartphones increasing unique subscribers, and mobile internet penetration are anticipated to positively impact the market growth over the forecast period.

Although international tourism has been a major contributor to the growth of the roaming tariff industry, a free trade agreement between various countries across the globe is expected to decelerate the growth of the roaming tariff industry. For instance, in January 2023, Brazil announced the scrapping of roaming charges for visitors to Chile by end of January 2023. This move comes as promised by a free trade agreement between the 2 countries. The mobile operators and MVNOs which offer international roaming services to users who are passing through Chile will be compelled to supply with the same tariff price as offered in Brazil.

Faster modes of transportation, which are also cost-effective, have paved the way for an increase in tourism, especially internationally. According to the United Nations World Tourism Organization (UNWTO), international tourist arrivals had tripled from January to July 2022, by 172%, compared to the same period in 2021. Increased tourism is a direct fuel to accelerating the growth of the market.

Roaming Tariff Market Report Scope

Report Attribute

Details

Market size value in 2023

USD 75,354.9 million

Revenue forecast in 2030

USD 113,405.9 million

Growth Rate

CAGR of 6.0 % from 2023 to 2030

Base year for estimation

2022

Historical data

2018 - 2021

Forecast period

2023 - 2030

The companies in the roaming tariff industry are also coming up with initiatives targeting the tourist audience, which has also been able to drive the growth of the market. For instance, in December 2022, Bharti Airtel Ltd. Launched a new international roaming plan as part of the service caller, “World Pass” for both prepaid and postpaid users. The plan will be valid in 184 countries, with several international roaming plans.

An increase in purchasing power of the general public, especially in growing economies, has enabled the adoption of smartphones and other services. For instance, according to World Bank, the GDP per capita in Mexico in 2021 was USD 9,926.4, which increased from USD 8,431.7 in 2020. With the increase in purchasing power, the public will adopt new/better services, enabling the growth of all markets in general. Increased purchasing power, combined with increased smartphone availability and a wide variety of network services, will drive the development of the market during the forecast period.

The large number of companies in the roaming tariff industry, which operate in multiple countries, enables the adoption of network services even in countries located in remote parts of the world. For instance, Telefonica SA offers network services to countries such as Spain, Germany, and the U.K. among others. Additionally, the company has maintained strategic partnership agreements with service providers across more than 170 countries.

Similarly, Vodafone Group Plc. has business across 21 operating countries, moreover, the company has a partnership agreement with local operators in 47 countries, and 168 countries with 4G roaming services. Companies in the market operating across a large number of countries have also been fueling the growth of the market during the forecast period.

List of Key Players in the Roaming Tariff Market

  • America Movil
  • AT&T Inc.
  • Bharti Airtel Ltd.
  • China Mobile Ltd.
  • Deutsche Telekom AG
  • Digicel Group
  • T-Mobile (Sprint Communication)
  • Telefonica SA
  • Verizon Communications Inc.
  • Vodafone Group plc

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Mrudula Anil Karmarkar

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Mrudula Anil Karmarkar
Joined: July 2nd, 2020
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