Top Emerging Trends Of Trail Camera Market Progress Forecast 2030 |Grand View Research, Inc.

Posted by Mrudula Anil Karmarkar on April 26th, 2024

San Francisco, 26 April 2024: The ReportTrail Camera Market Size, Share & Trends Analysis Report By Pixel Size (Below 8 MP, 8 to 12 MP, 12 MP to 16 MP, 17 MP to 21 MP, 22 MP to 30 MP, Above 30 MP), By Application, By Region, And Segment Forecasts, 2023 - 2030

The global trail camera market size is expected to reach USD 175.1 million by 2030, expanding at a CAGR of 7.0% from 2023 to 2030, according to a new report by Grand View Research, Inc. The market is largely driven by factors such as the increased spending on wildlife research and monitoring, coupled with increasing scope of application in outdoor security.

An increase in wildlife conservation policies by developing governments to preserve wildlife from illegal hunting and poaching offers a great opportunity for companies to collaborate on such projects. Owing to such conservation policies, extensive monitoring of different species by the governments is surging the demand for cameras equipped with the latest features.

Growing interest and popularity of wildlife photography and hunting activities are driving professionals to spend more on trail cameras. Trail cameras have become a popular way to capture photographs of animals in the environment. This is the major driving force behind the market expansion. Many television networks including Discovery and National Geographic broadcast high-definition wildlife videos. The public’s increased interest in learning more about animals has fueled the market expansion.

8 to 12 MP emerged as the largest segment and accounted for a share of over 55.0% in 2021. This segment is expected to be dominant during the forecast period. The 17 to 21 MP segment is expected to expand at the fastest CAGR of 7.9% from 2022 to 2030 as several consumers seek and research trail cameras that are rugged, waterproof, and designed for extended and unsupervised use outdoors with additional features such as night vision, low glow infrared, HD video, high-quality image resolution, and fast trigger speed technology.

Increasing spending on wildlife research and monitoring is expected to remain a key factor driving the market. Moreover, increasing the scope of application in outdoor security is likely to boost the product demand further. It has been over a year since the initial outbreak of COVID-19 and consumers are still grappling to come to terms with the socio-economic impact of the pandemic. Shelter-at-home, social distancing, and lockdowns have been imposed in countries in varying degrees to limit the spread of the virus, including strict regulations imposed across the European and North American regions.

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Trail cameras with image/video resolution between 8 and 12 MP are witnessing a rapid surge in demand to get higher quality pictures as these have advanced camera processors that click a higher resolution image. New models with improved technologies and design modifications are expected to hit the market in 2022. For instance, dual sim card transmission technology in trail cameras enables the usage of both AT&T and Verizon sim cards. The camera can identify the strongest signal in the geographical area and use that network. It is a cutting-edge technology that will probably market itself quite well.

Trail Camera Market Report Highlights

Increasing spending on wildlife research and monitoring is expected to remain a key factor driving the market

In 2022, North America held the largest share of over 30.9%. North America has emerged as the most lucrative market for trail cameras and is expected to retain its dominance throughout the forecast period

Asia Pacific is expanding rapidly owing to lucrative opportunities and a growing consumer base in the region. Rising end-user awareness, an increase in the number of applications, and the presence of leading manufacturers in the region are all likely to provide a plethora of growth opportunities

Trail cameras with image/video resolution between 8 and 12 MP are witnessing a rapid surge in demand to get higher quality pictures as these have advanced camera processors that click a higher resolution image

In terms of application, wildlife monitoring and research dominated the market with a share of over 61.8% in 2022. Trail cameras have become an increasingly popular tool for viewing wildlife and are used in wildlife research to study animal activity and behavior

Moreover, companies are increasingly adopting strategies such as product launches to expand their geographical reach. Product development based on the application area, price, competition, technological innovation, subscription plans, and competent distribution channels are among the key strategies for gaining a competitive advantage.

Apart from product innovation, many manufacturers are also focusing on partnerships and advertising as these market strategies significantly help target the right audience and boost brand visibility. For instance, in January 2020, Moultrie launched its flagship cellular game camera- The Delta. The Delta features industry-first High Dynamic Range (HDR) imaging combined with best-in-class 32MP resolution. HDR imaging allows the Delta to capture enhanced detail in highlights and shadows - even in the most difficult lighting conditions.

The 8 to 12 MP segment dominated the market with a share of over 57.5% in 2022. New models with improved technologies and design modifications are expected to hit the market in 2022. For instance, dual sim card transmission technology in trail cameras enables the usage of both AT&T and Verizon sim cards. The camera can identify the strongest signal in the geographical area and use that network.

Trail Camera Market Report Scope

Wildlife enthusiasts opt for trail cameras with 20-megapixel and shoot video at a maximum 1296p resolution, which offers them the liberty to monitor wildlife from quite a distance away from where the camera is mounted. Similarly, Bushnell offers a range of trail cameras with 30 MP, which are advanced in features and easy to use, connected by AT&T & Verizon, and operated by cell phones. These product offerings are expected to offer a significant boost to the segment growth in the coming years.   

List of Key Players of Trail Camera Market

Wildgame Innovations (Good Sportsman Marketing, LLC)

Browning Trail Cameras

Vista Outdoor Operations LLC

SPYPOINT

Boly Media Communications Inc.

Covert Scouting Cameras, Inc.

Reconyx Inc.

Cuddeback

Easy Storage Technologies Co., Ltd.