Things to consider when looking for a SEO service provider

Posted by David James on September 26th, 2016

Increasing one’s search engine visibility is a need mostly felt by new startup companies and flailing firms, which sends them in the search of SEO experts or consultancies that can help solve their issues. Of course, the aim of all such firms to get traffic generated for their sites in order to increase their turnovers. Whereas a capable SEO expert could make your site among the top searched, ending up with the wrong company could send your site to the no or minimal visibility zone. Therefore, there are certain points that one must keep in mind before going SEO expert hunting.

1.Their past clients and references
An authentic SEO consultant may not mind imparting some information about the clients that they have worked with in the past. Getting to learn about their clients lets you know if the company is an established firm along with allowing you an insight into its effectiveness. A quick verification could also be carried out on your end to further ensure the ability of the company/expert. Also if the service provider has been a long term partner with any or some of its past clients, it reflects that they bring up successful campaigns or that their work is of value.

2.Local search results
For a new startup or a small business it is important that it gets recognized in its neighborhood and attract local customers. For this purpose you might need to go for a company expertizing in local SEO marketing. By adding the geographical details of your business to your website’s title tags, the company can make your site get enlisted when someone from around the place searches for keywords related to your business.

3.Let the company talk
Conversations reveal a great deal about an individual and things he/she may be related to and same goes for a consultancy. Listen to what the company has got to say about itself. Since you would not just hire an employee without interviewing the person, you shouldn’t be hiring a SEO consultancy or expert without a clear chat. Once you have a conversation, you get to learn about the company’s past, its goal, its tactics and so on. You come to know if it is a firm focusing on innovation and creativity and if they fulfill what they promise.

4.Transparency is important
Before hiring a consultancy make sure that it keeps you informed with the changes that are brought about on your website and inform them beforehand if you want them to seek your permission before advancing with a particular modification. Get them to discuss with you as to how they wish to go about with the layout or the strategies that they plan to undertake. These transparencies also help you see the amount of toil and trouble the firm takes in producing successful campaigns and to provide you with satisfying results.

5.Other important aspects
Be it a SEO service providing firm or consultancy or an expert they must be able to perform various functions and cater to clients ranging from retail store marketing to local SEO marketing. It is best if you get the other important aspects like the payment terms, accountability, analytics discussed and issue related to them if any cleared before hiring them.