3 Effective Marketing Tools to Promote Your Next Trade Show

Posted by Richard Michael on November 23rd, 2016

It costs money to participate in exhibits, expos, and trade fairs.  To be successful, you need to execute a strategic marketing plan, and put in a lot of effort.  You can use a variety of marketing tools to attract potential attendees.  Text messaging, fax broadcasting, and email marketing are three effective tools you can use to promote your upcoming events.

Text Messaging

If you look around you, you’d most likely see someone texting.  Text messaging is instantaneous and it has a wide reach.  Almost all people in the event will probably have their cell phone.  One excellent way to reach them is through text messaging.  It can enhance the flow of communication between attendees, trade exhibitors, and organizers.  Furthermore, by creating a text keyword specific to the event, you can generate new leads and eventually build your database of subscribers.  

Fax Broadcasting

With fax blast, you can send a fax to your customers anywhere in the country for a lower cost.  Fax messages are urgent and they are guaranteed to reach your recipient’s hand.  Someone is always in charge of company communications, including fax messaging so it’s a guarantee that your message will get read.  However, sending unsolicited fax ads is illegal so choose a trustworthy service provider to send fax messages to a list of individuals who opt-in to receive fax broadcasts.

Email Marketing

Email marketing makes it easier to connect with online and mobile customers.  To gather email addresses before the event, consider adding an email subscription option in your website or fax ads.  If customers give their consent, it means they want to hear more from you so make sure to give them valuable content. Use emails to send new product launchings, newsletters, and announcements about upcoming events.  

These are just a few must-have marketing tools in your trade show strategy.  In the end, the success of your trade show will depend on the amount of work you put into it.