Benefits of mobile application development

Posted by telkite on March 16th, 2017

In today’s digital age of social media and smart applications, it is imperative that businesses and organizations embrace these tools to make their presence felt in the dynamic market place. The way business is now conducted has undergone a complete paradigm shift what with social media platforms like Twitter, Facebook, LinkedIn etc redefining marketing practices for better outreach to the customers. In an always-on, always-available environment, multiple mobile applications compliment these social media platforms.

Due to the multiple advantages that these mobile applications deliver, they are fast becoming a preferred method of interacting with the technology savvy customers. Mobile application development offers numerous benefits such as organizing tasks and making daily routine activities simpler. For instance, you can download your favorite newsfeed app and keep abreast of the latest happenings around the world without waiting for the morning newspaper. You can save time and effort using apps. For example, when you do not have immediate access to your laptop but need to make urgent fixes to your presentation, you can use an app that lets you make the necessary edits.

Businesses that use mobile applications have witnessed greater returns on their marketing investment. With an ability to get customized applications in line with their brand, businesses are able to secure mindshare among the customers. Over a period of time, the brand becomes trusted and customers are more open to listening to your sales pitches.

With an increased interaction, businesses are able to promote sales and provide more value to the customers winning their loyalty. Mobile applications are your new customer service agents. Considering the fact that over 2.6 billion people are estimated to be using smartphones, your business application can assist the customer even at the middle of the night.

Satisfied customers help you increase your business. According to SaleForce 70% buying decisions are a result of how the customer is treated. This is where the mobile application alongwith a responsive website can help you boost sales. For instance, when Domino’s Pizza created the mobile application for ordering delivery, it witnessed an increase of 28% in ecommerce.

This is not all, in mobile applications, businesses have a handy tool to keep their customers informed of the various offers and products launched from time-to-time. Using analytic tools for data crunching, businesses can personalize the customer experience in addition to reaching out to other potential customers.

According to estimates, 82% business owners believe that mobile applications have helped them earn greater revenues. So, if not already done, it is high time that you got a custom mobile application developed for your business.