Email Marketing Part - II

Posted by kexconsulting on October 11th, 2017

Email marketing, at is core, is simply leveraging email in order to market directly to customers and potential customers. With this in mind it could be said than each and every email sent to a customer or potential customer falls under email marketing.

Typically email marketing uses creative emails (or simply text emails) to solicit a response from the recipient. It can be used to stay in contact with customers through something like a monthly email newsletter or to create new customers by presenting special deals of offers. Email marketing is also very effective in building brand loyalty and brand awareness.

Email marketing is usually done by sending a large volume of emails to a designated list. This can be a customer list or an outside list purchased strictly for the purpose of generating new leads or sales.

Email marketing, like many marketing activities conducted online, can be tracked in real time. Once a campaign is created and launched you can easily see metrics such as opens, click throughs and other actions in order to evaluate the overall success of the email campaign. In addition, when compared to other traditional marketing options, email marketing can be significantly less expensive and cost effective (direct mail can be drastically more expensive than email campaigns). Plus today over half of ALL Americans check their email at least once a day, therefore you message usually ends up in front of the desired audience.

Let KEX be your guide to Email Marketing. We have years of experience managing successful email campaigns.

WordPress Websites

Today web design and development typically includes the creation of content management systems (or CMS) such as WordPress. Generally speaking, a CMS is the interface between a backend database and the website through the use of a browser. A principle benefit of a CMS like WordPress is it provides non-technical website owners and managers a way to make changes, updates and edits to their website with very little or no developer knowledge.

WordPress Website Design

A WordPress webiste and content management system is powerful, dynamic tool that gives you or your company complete control over its website. WordPress easily allows you to make immediate site changes. It is perfect for websites that are updated frequently. In addition, the large number of add ons, called plug ins, provides a nearly unlimited amount of potential website functionality that you can add or remove at anytime. The dynamic nature and simple customization of WordPress websites makes it an ideal choice for a number of businesses and organizations.

WordPress Website Design Experts

KEX’s WordPress development team designs beautiful themes and provides you the tools to use your WordPress site as effectively as possible. We develop solutions that are secure, dynamic, unique, scalable and SEO friendly. Let KEX WordPress developers provide you with the perfect WordPress site.