SEO Internet Marketing - Analyzing Your Site traffic
Posted by juliabennet on July 13th, 2011
The mention of traffic analysis in a website brings to mind the vision of effective analysis of Internet marketing activities related to SEO & Search Engine Marketing. Pretty much all business owners should by now employ SEO & Internet Marketing professionals in their respective organization to perform the analysis to get best results from their Web marketing campaigns. The fact of the matter is that very few of them are experienced enough to perform the job efficiently to reap the maximum rewards from search engine optimisation and Web marketing activities. To obtain best results, you need to analyze the three key factors. Effective analysis will lead to the achievement of the goats set for the company.
To begin the internet marketing analysis, the targeted keyword rankings need to be focused upon. You need to track the performance of the business keywords to gauge their effectiveness and confirm their value. You need to employ an able SEO expert who will be able to effectively analyze, suggest and report on keyword ranking improvements on a regular basis. The selected keywords must be tracked and modified as needed to see ongoing results and improvements over a period of time. It is essential to research the business and industry properly to roll out keywords that will be business specific as well as attract the right, qualified visitors.
It is a known fact that creative Web marketing yields more in market conditions where saturation may begin to play a roll or markets that are completely saturated. But, the selection of keywords has to be relevant to the business, as well as something that searchers use to search for information on the business in question. Expertly selected keywords and constant tracking is the key to successful search engine optimisation & search engine marketing strategies.
Secondly, the internet marketing campaign will require driving in qualified traffic that increases the chances of conversion by visitors. This will involve selecting and sourcing keywords that are more succinct with your strategy. The SEO expert that is assigned to the task should have knowledge of the demographics of the targeted traffic. For instance, if your business offers search engine optimisation services to small scale and medium sized businesses, then the preferred key phrases for your business should be affordable SEO, SEO services, Small business SEO, etc. Do not forget to add the name of the location that you are serving in order to optimize the website for searchers looking for local businesses to work with.
Lastly, the analysis of the visitor’s activities on your website should be done to run a successful internet marketing campaign. The span of time they spend on your website is a matter of concern to figure out what they are seeing and seeking. Your SEO expert should keep an eye on the activities of the visitors in the specified landing pages to detect the rate of conversion and the bounce rate. The menu design, content, call-to-action buttons, etc., should be coordinated scientifically to draw customers to the targeted pages.
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