Digital Marketing Courses in Bangalore

Posted by digitalkora on November 23rd, 2017

Digital Marketing Courses in Bangalore

As an enormous part of major businesses and industries witnesses a monumental change in terms of technology, the need for digital marketing experts has risen in gargantuan proportions. To possess the essential skill set required to excel as a digital marketer, you need the right course and direction to prevent getting lost in this competitive world. Here is a list of several specialized digital marketing courses available in Bangalore on the Digital Kora website which serves to be of great benefit for aspiring digital marketers.

• SEO Training

Search Engine Optimization (SEO) experts are in extensive demand in the modern business sector. With services such as In-Classroom SEO training, SEO Online Training, and SEO Training in Bangalore can serve as the perfect head-start for aspiring digital marketers. The key features of this specialized training course include:

• On Page Optimization (URL renaming, Competition Analysis, XML Sitemap Creation, RSS Feed Creation, Text to HTML, etc.)
• Google Web Masters (URL Parameters, Links to sites, Search Queries, Configuration Settings, Resubmitting Sitemaps, Traffic control, Google Fetch, etc.)
• Research and Analysis of Keywords
• Off Page Optimization (Definition and Importance)
• Competitors Back Link Analysis (Detecting competitors, and Analyzing Competitor links and keywords)

• Google Analytics Course

Google Analytics is a web service which enables online platforms to track, report, and analyze the web traffic on the particular website. The Google Analytics course in Bangalore includes a broad variety of features that cover the ins and outs of this Freemium service. The course features are as follows-

• Introduction to Google Analytics
• Understanding Google Analytics Structure
• Understanding the operations of Google Analytics
• Creating key performance indicators
• Different types of goal conversion paths
• UTM Tagging
• Remarketing using Google Analytics
• Creating Custom Reports
• Tracking E-Commerce Reports

These course elements including many more cover the broadly dimensioned Google Analytics Service.

• Pay Per Click Training (PPC)

Pay per click or PPC marketing is a form of digital marketing used to generate a hefty amount of web traffic by paying a certain amount to search engines (also known as search engine marketing). With an increasing demand for PPC marketing experts, Digital Kora designed a PPC course that covers major essential aspects of PPC marketing to help students build a great level of expertise. The course syllabus covers the following aspects:

• Google Adwords (Account Setup, Account Interface, Billing, etc.)
• Placement tools (Manual and Automatic)
• Concept of CPM and Branding
• Creating conversions and their importance/purpose
• Display Network Targeting (Setting a display network campaign)

Search Engine Marketing, in other words, is the paid version of Search Engine Optimization that requires an exhaustive analysis of traffic preferences and control, for which this course is the best choice.

• E-Mail and Social Media Marketing

With more and more marketing handles turning to social media platforms for responses, social media marketing experts are in huge demand in modern industries and businesses. Similar is the method of email marketing which emphasizes on sending promotional and commercial messages to influential clients having a strong promotional potential. The course covers the following broad aspects, namely,-

• Understanding social media landscape
• Tools for Twitter (finding people and companies)
• Optimizing Facebook Pages
• Optimizing YouTube content
• Using LinkedIn, Twitter, and Pinterest
• Setting up campaigns and lists via email
• Popular email marketing tools

Conclusion

For aspiring digital marketers, Digital Marketing Courses in Bangalore is the perfect start to enter the competitive modern tech world of marketing.