Importance of SEO in Web browsing

Posted by Isharose on March 2nd, 2018

                              Search Engine Optimization (SEO) is a key tool for the website owners to get more traffic to their website. The exchanging of link and made directory can enhance the traffic towards the site. It is essential to maintain the position on the search engines like Google, yahoo and others.

                             SEO also refers to the method used to increase a website position on search engine results page (SERP) on sites such as Google, Yahoo, or Bing. Search engine optimization implementing URLs and keyword targeting, updating  robots.txt file, optimizing the title tags, meta tags and  images on every page of the website with relevance to the content of each page, that make the website visible on search engines. Search engine optimization can make the content of the web pages high relevant and more easily read by search engines and their crawling and indexing software.

                               Search engine optimization involve the following steps like keyword research, Content Building, Page Optimization, Social & Link Building. Keyword research is an important factor for search engine optimization because when used correctly it provides a road map for both the design and execution of website building. Keywords are usually grouped based on the number of words within the query phrases. We know that, content is king in search engine optimization process. Search engines will have more information to store about the business that information will translate directly into the ranking for related keyword phrases.  Attractive content will also result in higher conversions on the website.

                            Page Optimization include two categories; on-page optimization and off-page optimization. Off page optimization means the measures that can be taken outside of the actual website in order to improve its position in search rankings. On-page optimization is optimize individual web pages in order to rank higher and earn more relevant traffic in search engines. It also refers to both the content and HTML source code of a page that can be optimized.