5 Visual Merchandising Tips for Increasing Sales of The Store

Posted by Lily Alvin on March 15th, 2018

The retail industry is highly competitive and if you do not work hard on attracting customers you are going to lose your sakes to your competitors. To keep the sales up you need to invest in visual merchandising. It is an effective marketing tool that helps in influencing the consumers and encourages them to check out your store and invest their money.

If you want to attract the customers then you need you need to offer them a memorable visual experience. Here are a few tips that can help with visual merchandising of the store.

The layout of the Store:

The use of available store plays a vital role in the success of the store. It can impact the customer experience so it affects conversion rate, productivity, transaction values and product volumes. The zones of the store should be created carefully so that the customers are encouraged to look around and discover all the good things that you have to offer. The popular items should be in clear sight so that they can find them without any difficult. The layout of the store should be able to guide the customer around the store so that they can see what every section has to offer.

Understand The Customers:

To come up with effective visual merchandising you need to understand the psyche of the customers. Understanding the customers helps in knowing their shopping habits and you can merchandise according to it. Putting the popular items alongside new arrivals allow you to tell the customers that you have something new to offer. While buying the usual items they will also take a look at the new things displayed which will result in high sales. Knowing what the customers want will also let you display exactly what they need. The cross selling is an excellent way of guiding the customers to buy products that work well together.

Creating Attractive Displays:

The customers are always attracted towards stores that are well-organized. It is easier for them to find and buy the products they need if everything is properly organized. Whether you are using multideck display fridge or simple shelving make sure that it is clean and properly organized. The shelves should not be overflowing because messy shelves are not going to win the store any points. Use lighting to make the displays more attractive and prominent to the clients.

Sensory Branding:

You need to create an inviting atmosphere for the customers so you should create a place that speaks to all five senses. The store should be visually pleasing, it should also smell great and you can also use some light music to create a happy environment. Incorporating all the senses in the décor of the store will help in providing customers an immersive shopping experience and encourage them to come back.

Keeping the Displays Fresh:

Make sure that you keep the displays fresh so that the customers find something new and interesting every time they visit. You can rotate the merchandise by putting the front shelf products in the middle and the back shelf ones in the front so that the customers do not miss anything.