Digital marketing trends for 2020
Posted by mrunal c on August 23rd, 2018
It is the digital world and the world is running at a pace that our elders can't catch with the pace. There are so many updates every week that even the geeks are trying hard to catch up to the technology
Customer-centric marketing-
Gone are the days relying only on demographics. Now with the help of Artificial Intelligence and Machine Learning. we have learned a lot and understanding of human behavior, habits, interests etc has made it these things possible. Use of Artificial Intelligence and Machine Learning in the digital world has been on the rise as it makes it easy to understand the audience and the market. Further companies are learning how to use these metrics to convert data into sales.
Google Ads-
It is the major player for many years in the market. But it is evolving into a Machine learning and Customer-centric marketing. now those simple PPC and keywords produced can't run the digital marketing. Google's display network ads have evolved so much that it is reaching the people of all buying stages from the people's interest to the people who are ready to spend on it. For this feature its being connected with 3 optimization tech
1. Automatic Bidding-
2. Automatic targeting-
3. Automatic ad creation.
By using this technique ads appear where they get the most response for the best value.
Voice controlled or operated devices-
this is one of the game changers in the market, we have seen how google home, Amazon Alexa, Apple homepod is gaining a strong foothold in the market. We will see more online publications embrace voice and audio publish content to these devices. By hoping that they can land on listener's "flash briefing" of these devices.
Schema markups-
Schema helps search engines to understand the quality of the website and display it into the most suitable group. It also allows online marketers and brand managers to ensure that the website appears correctly in the search engines. So it helps to get a better rank in search engines and witness best SEO results. Schema and Artificial Intelligence side by side will dominate and changes SEO.
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