7 Key Benefits Of Using Mobile App Deep LinksPosted by Samaira Sandberg on September 20th, 2018 If you want to link to specific locations or pages within a mobile app, then mobile app deep links can be a good option. It can be used in a number of ways viz. via email, social media promotions, notifications, SMS which redirects users accordingly to the relevant content instead of redirecting them to the respective mobile app’s home screen. Mobile applications take deep link users directly to the app's content. In fact, it can be done in various types of interactions described below: - Search Result to App - App to App - Website to App - Ad to App - SMS to App - E-mail to App - Social Media to App - Mobile Phone Search to App Types of Mobile app deep links:1) Deferred mobile app deep links: Deferred deep links direct users to specific content if the application is installed and direct users to the list of the application store if the application is not installed. 2) Standard mobile app deep links: It direct users to a specific part of your application using the URI of your application. The drawback of these is that they will only work if the user has the application installed on their device. Otherwise, they will show the user an error page. 3) Contextual mobile app deep links: These can fulfill the functions of the two previous types of deep links, but also allow more precise tracking and greater relevance for users. It is more useful for both developers and users since these links pass data to an application through the installation and allow not only a better attribution but also a personalized addition. Why use mobile app deep links?Initially, the adoption of mobile applications of deep links in mobile application development was slow, as their benefits were unclear to businesses. With the advent of many new technologies, mobile application development companies are now aware of the value of mobile applications' deep links for driving interest, user experience, support for their applications, improved onboard users and best marketing campaigns. In this blog, we will discuss some of the top benefits of mobile app deep links. The list is given below:Great UXUsers can access content more easily through deep links to the mobile application without the need for navigation. Helps users redirect specific screens to their mobile app instead of the home screen. Therefore, if you link to something in your mobile application from any social networks, a website for mobile devices etc., users can surf without interruptions to that content.
2) Improves engagement, user retention, and overall usageIt has been proven that deep links in mobile applications improve valuable usage metrics that help businesses grow overall. In fact, users who are deeply connected have a double storage rate, a double activation rate, and visit mobile apps twice as often as users who are not deeply connected.
3) Better user onboardingThrough the use of mobile app deep links, users can customize the onboarding experience. For instance, with contextual deep links, users can provide customized invitations to the mobile application or can include incentives or offers in the user’s onboarding flow. 4) Increases re-engagement of the usersIt happens many times when users have your mobile app installed on their devices but inactive for a long period of time. In that case, you can use mobile app deep links to direct them to specific content to encourage use, instead of the generic home screen. For an instance, you can resubmit users by sending an automatic notification that links to a new feature, an exclusive offer, or another that encourages them to rejoin the app. Therefore, deep mobile application connectivity is a good way to increase user re-engagement.
5) Strong marketingMobile app deep links can help in generating a high revenue and increase sales too according to your monetization strategy. As per example, a retailer could use a push campaign that offers a 20% discount for the target users. With the mobile app deep links, it is going to be a place where they can immediately buy from that application’s screen. 6) Revamp the app discoverabilityGoogle indexes deep mobile app links, meaning that mobile app content may appear on search engine results pages as a website. This eventually increases the number of new users searching for an app through organic search.
7) Gives effective insightsSince deep links can pass data, you can more accurately see which campaigns and sources are most successful in driving users to your application or driving downloads. Is it via deeply linked ads? SMS or email? Social media? Referrals? You can attribute all sources using deep linking. Deep Linking Best Practice Since deep linking directs users to specific content, it puts users on a different path than the ideal user flow. This means that you need to carefully plan how they will be used and how they will present information to the user. Conclusion:So far we have seen how mobile app deep links can give you various business benefits in terms of generating high revenue and enhancing sales. Therefore, deep mobile application links have become an essential part of mobile products. The ability to improve user experience, increase download and retention, improve application visibility, and even generate revenue make the mobile application deep links valuable from both the developer and the user. Now, you can hire expert mobile app developers at affordable pricing from reliable mobile app development companies for your next uplevel projects. Like it? Share it! More by this author |