Ignoring SEO can affect your business growth

Posted by Andrew Moura on October 28th, 2018

Often, we come across people saying that digital marketing agencies that provide SEO do not provide the results. Because of this, people are always of the opinion that SEO will not fetch them the results that they are looking out for and that it is a waste of time and money. But the truth is, SEO takes time.

People who invest in the service always want quicker results. Unfortunately, the internet is a vast medium. And crawling your way through the internet takes time. There’s a better result for SEO when you calculate the price per acquiring a customer than other forms of marketing, including social media marketing.

A lot of technology experts predict that SEO is by far and wide the best resource a company can use to gain their market share. But all that depends on the strategy. A well-thought-out SEO strategy is sure to generate results. Without a strategy, it is difficult to gain the result that you were expecting initially. SEO might not produce results here and there, but if you’re going to ignore SEO altogether thinking that it is a waste of time, you’re opening yourselves to disastrous results.

There is always a debate between SEO and PPC. People have been discussing a lot about which platform is better to adopt and which produces the right results. It has its own benefits associated with it. SEO is important especially if you identify what keywords people use to generate search on the search engines. If you are aware of that, you can start ruling the internet space in a jiffy. PPC, on the other hand, sends the required leads directly to the page of sale. SEO has a major drawback. The drawback is not the performance but the process.

A lot of people think that results can be acquired just by identifying the high-traffic keywords in the area. People misunderstand the process here. Some of these keywords are national or international in stature. People who search for these terms are probably looking for a service provider in another place or for a different reason. When you’re available for a small customer base and route your keywords to the high-traffic words, you’re making the results impossible to happen. Hence, it is essential to understand the customer base before venturing into the SEO process.

Walk into their shoes and identify what they’d be interested in search online. Talk with people in the neighborhood and then set a relevant keyword to better receive your results. You must also understand that Google wants to make the search engine a better and trustworthy place. Hence, Google keeps coming up with regular updates and technological advancements that sometimes impact the search.

This is where you have to understand the difference between creating content and creating quality content. You can’t just create content and expect results. Google has to find you as an expert in the area of your service and must also find you credible. Talk with a local SEO service provider and understand what goes in and what’s not. But always be wary of their reputation. Some great SEO agencies are present in the Tampa Bay Area. Contacting them would be fruitful for your business.